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LOOK WHO’S BEEN BLOOMREACHED…
Guess
““BloomSearch helps us get       found in
long tail searches, which are very focused.

     These visitors have converted              at
much higher rates once they reach
                                     our site.”
                                        Michael Relick
                           Executive Vice President and CIO
                                                Guess?, Inc.
Profile

          Guess?, Inc. designs, markets, distributes and licenses
          a lifestyle collection of contemporary apparel, denim,
          handbags, watches, footwear and other related
          consumer products. Guess? products are distributed
          through branded Guess? stores, its e-commerce sites,
          and better department and specialty stores around
          the world.
Challenge

Although 18% of visits come through natural
                                                      one piece swimsuit
search, the Guess? e-commerce team could only          with cut out sides

devote limited   resources to making
its content more discoverable…
                 their budget focused heavily on    long sleeve sweater dress

                 a highly selective group of paid
                 search terms.
Solution

BloomReach’s cloud marketing platform
offered Guess? a more effective way to
get its brand and products found,

  without a lot of resources
  and measureable results.
Result                  year-over-year
                           growth was                         24%
                           16%                      in January 2012
Guess? experienced         in December 2011
significant increases in
natural search traffic
                           24%                                 25%
                           lift in the number         of non-branded
                           of queries driving         natural search
                           traffic                        revenue for
                                                             Guess?




                                conversion rates 50% higher than
                                   non-navigational natural search

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Guess Case Study

  • 1. LOOK WHO’S BEEN BLOOMREACHED… Guess
  • 2. ““BloomSearch helps us get found in long tail searches, which are very focused. These visitors have converted at much higher rates once they reach our site.” Michael Relick Executive Vice President and CIO Guess?, Inc.
  • 3. Profile Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores, its e-commerce sites, and better department and specialty stores around the world.
  • 4. Challenge Although 18% of visits come through natural one piece swimsuit search, the Guess? e-commerce team could only with cut out sides devote limited resources to making its content more discoverable… their budget focused heavily on long sleeve sweater dress a highly selective group of paid search terms.
  • 5. Solution BloomReach’s cloud marketing platform offered Guess? a more effective way to get its brand and products found, without a lot of resources and measureable results.
  • 6. Result year-over-year growth was 24% 16% in January 2012 Guess? experienced in December 2011 significant increases in natural search traffic 24% 25% lift in the number of non-branded of queries driving natural search traffic revenue for Guess? conversion rates 50% higher than non-navigational natural search