Case study of BloomReach customer Oodle.

1. CASE STUDY | OODLE 01
Profile Product
Using the power of social media, Oodle is reinventing online classifieds. BloomSearch
The company provides consumers with a friendly local marketplace to buy,
sell and trade. Oodle operates a network of online marketplaces with more Impact
than 15 million monthly unique users including the Oodle Marketplace and Substantive increase in natural
the Marketplace on Facebook. search visits and more products
getting found by users
Substantive
Business Challenge
Oodle offers a vast selection of products to its users across a range
of categories: cars, real estate, merchandise, and jobs. In addition to
implementing an aggressive social networking strategy, the company increase in natural
uses both natural and paid search to drive demand for its dynamic
inventory of more than 40 million products. “The scale at which we
search visits
operate is unique for a business of our size,” says Matt Kaufman, Vice
President of Product at Oodle. “And natural search plays an important “BloomSearch helps us
role in the 16 million visits we get every month.”
merchandise our listings
Oodle had contracted with an outside agency to help it get more in a way that connects
products found through natural search. However, the agency was not
able to address all of the categories in which Oodle does business.
them with dynamic
“The agency had to tackle problems in a very narrow fashion in order consumer needs.”
to keep costs down,” Kaufman comments.
— Craig Donato
Chief Executive Officer,
Solution Oodle
BloomReach’s cloud marketing platform offered Oodle a flexible way to
get content found at scale. “BloomReach’s BloomSearch can move a lot
faster and go further than a manual approach,” Kaufman remarks.
Kaufman also recognized that BloomReach offered a low-risk approach
to deployment. “We could get started and see measurable results
without having to make a substantial investment on our side,” he says.
“Furthermore, the BloomReach team is knowledgeable and very eager
to help.”

2. CASE STUDY | OODLE 02
Incremental Visits Result in More New Users
Since implementing BloomSearch, Oodle has seen a substantive
increase in visits from natural search. “BloomSearch helps our products
get found,” Kaufman reports. “And that brings us new users.”
Increased Exposure for a Broader Range of Inventory
Users describe their wants and needs in an infinite number of ways,
and these unique descriptors quickly explode into a massive number
of phrases — all of which can be used to discover Oodle’s products.
Now being
During the first 60 days of deployment, a significant proportion of
BloomSearch-generated visits came to pages that searchers had not
discovered
found in the three weeks preceding launch.
on Oodle.com:
In a business where inventory is constantly in flux, BloomSearch has
given Oodle an innovative, technology-driven way to meet user needs “1987 chevy silverado for sale
and to make the best use of its marketing resources. in texas” “canyou get a
massage therapy job
in atlanta” “dogs and cats
for adoption yakima wa”
“brunswick ga elderly
care jobs”
BloomReach created the world’s first Web Relevance Engine dedicated to exposing the best
content on the internet to the right consumers seeking it on search engines and social platforms.
BloomReach, Inc. 399 West El Camino Real, Suite 100, Mountain View, CA 94040