Case study of BloomReach customer Williams-Sonoma

1. LOOK WHO’S BEEN BLOOMREACHED…
Williams-Sonoma

2. “But we saw that BloomSearch
could help us identify new ways
that potential customers
express their needs and
interests – ways that are hard
Jessica Boland
to anticipate – and make our Online Marketing Manager,
Williams-Sonoma
content more discoverable
for them.”

3. Profile
Williams-Sonoma is a specialty retailer of high-quality products
for the home. These products, representing seven distinct
brands – Williams-Sonoma, PotteryBarn, Pottery Barn
Kids, Pbteen, West Elm, Williams-Sonoma Home, and
Rejuvenation Inc. – are marketed through 592 stores, seven
direct mail catalogs and six e-commerce websites.

4. Challenge
Williams-Sonoma offers more than 15,000 3 tier all metal
products on six websites, all with their own silver plated stand
merchandising needs. Natural search is among
the larger marketing programs at Williams-
Sonoma but the company still struggled with
sienna paisley
finding new ways to bring duvet cover sham
more people their sites.

5. Solution
Williams-Sonoma was surprised to
see some of the long-tail phrases
that their customers were using to
describe products of interest.
“BloomSearch allows us to
expand our reach in a scalable
way – a way that we weren’t able
to easily do ourselves.”

6. Result
Williams-Sonoma has seen incremental visits and revenue across all of the five
sites that have implemented BloomSearch. Conversion rates have been
consistent with other marketing channels.
“By helping them discover our most relevant
products when they search, BloomSearch improves the visibility
of our brands and gives us incremental selling opportunities.”
Angela Caltagirone
VP, Online Marketing,
Williams-Sonoma