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Look Before You Leap Link
How to Build Links Without Blowing Yourself Up
My Well-Worn Path to Pre-Link Building Strategy
Check Out Your Site’s Backlink Portfolio First
How to Rock the OSE ,[object Object]
 You need to be a PRO member.
 For newer sites I use Majestic.,[object Object]
 I semi-randomly picked Beyond Blossoms, but there’s an SEO opp ripe for the pickin’.  :),[object Object]
 If it hasn’t, chances are better everything will be organic.,[object Object]
 You will just need to be more vigilant in research..
Get Access to List of Paid Links ,[object Object]
 Have someone go through that list and check for sitewide links.
They bloat your links/unique domains ratio,[object Object]
 This report measures how fast your site has acquired links compared to your competitors.,[object Object],[object Object]
 Watch for unbalanced distributions.,[object Object]
 Next step: Export to Excel.,[object Object]
 I love AutoFilter for that reason.,[object Object]
Setting Up Your Filters ,[object Object]
 But it needed to also catch anchors like beyondblossoms.com.,[object Object]
 Watch for unbalanced distributions.,[object Object],[object Object],[object Object]
Beyond Blossoms’ send flowers Links ,[object Object]
 However, it’s #8 for buy flowers.
Conclusion: It’s most likely being filtered for the term it’s over-optimized for but is fine with other keywords they haven’t targeted as aggressively.,[object Object]
Find the Low-Hanging Fruit with SEMRush ,[object Object]
 Click on the Full Report link or export to Excel.,[object Object]
Explain Without Geek Speak
Triangulate the Data with GWT and Analytics ,[object Object]
 From analytics you’ll get actual visits for each of these keywords.,[object Object],[object Object]

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Look Before You Link by Annie Cushing

Notes de l'éditeur

  1. I’m not commenting on the efficacies of buying or eschewing paid links. I’m not their priest, just their SEO. BUT if they’ve bought links, you need to be a little more vigilant in your backlink portfolio research.
  2. This is where I rely on OSE (although Majestic also offers this metric).I’ve found that Majestic over-reports; OSE under-reports. The truth is somewhere in the middle.
  3. I