Viral Mechanisms and Seeding Strategies by Brian Chappell
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This document discusses viral marketing mechanisms and seeding strategies. It defines viral marketing as when an audience markets for a company. It describes the main components of viral marketing as forwarding to friends, links in widgets, affiliate programs, and social media sharing. The document also outlines initial seeding techniques marketers can use like press releases, outreach, and paid social ads. It stresses that viruses only spread when they are easy to transmit and remind users to engage repeatedly.
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Viral Mechanisms and Seeding Strategies by Brian Chappell
- 1. Viral Mechanisms and Seeding Strategies By Brian Chappell
- 2. What is Viral Marketing? When your audience markets for you.
- 5. Commonly Viewed Viral Marketing Components
- 6. The Real Truth Of Viral Marketing Components
- 7. Types Of Viral Mechanisms Forwarding to a friend Links in widgets “Free” – Give it all away for a short time. Affiliate Programs FB Likes Twitter Retweets Automatic Address book importing Competitions With Leaderboards Login With Facebook
- 8. Viral Mechanism Integration Example : Before
- 9. Viral Mechanisms Email Integration Example : After
- 10. Post Purchase Viral Mechanism
- 11. Links In Widgets
- 12. Automatic Address Book Importing
- 14. Viral Seeding Techniques Initial Seeding By Marketers Press Release Blogger and Community Outreach PPC Facebook engagement ads Sponsored Tweets Google Adwords, Bing Adcenter Banner Media Buys Emails and status updates Word of Mouth FrontpagingDigg, FrontpagingReddit, TumblrReblogs 2nd Level Seeding Done By The Audience Emailing a list Personal and Family relationships Twitter Status update Facebook Status update Blog post
- 15. Go Big Or Go Home
- 16. Factors For Success Viruses only spread when they are easy to transmit Ensure inviting users is core to the product, app or website Remind users to keep coming back Use existing networks instead of creating new ones Apply low barrier to entry’s early on in the funnel Develop a Formula and stick with it
- 18. Successful Viral Marketing Environment
- 20. Read more about the viral loop herehttp://bit.ly/viral-loop
- 21. Crowd Sourced Viral Loop exampleshttp://productplanner.com/
Notes de l'éditeur
- Common missconception
- -seeding is when you take your content and plant in the wild for users to find, consume and share and when your audience reciprocates-A mechanism could be one of two things -something to facilitate easy sharing of your content (example = a fb like button) -something that would cause you to be enticed to share (example = affiliate marketing b/c they have a reason to share to make money)
- -mention content will not be talked about and the seeding and mechanisms are important and what I am talking about.
- -Award users for Forwarding to a friend
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- Add slide before this with pre example
- trying to artificially recreate a virus
- “most effective way to go viral in a big way is to do it in many small ways – a “big seed” strategy where you push your content out to a lot of different places to raise your chances of several unrelated people passing it on.”Duncan Watts – Yahoo Labs Principal Research Scientist
- Email, website, application, graphic, software download.Short and simple applies better no where else. (Hotmail – “Get your private, free email at http://hotmail.com”Mint.com does this well when it sends an email out reminding users to login since its been a long time.Apply low barrier to entry’s early on in the funnel before asking to share, that way the user feels more obligated since they already took an action.
- Redo this slide with good mood gig concept