Pharma's invisible multichannel customer

When it comes to developing multichannel marketing activity for Pharma, we all know that it's essential that we take into consideration the needs of our customers, and balance these with our business capabilities and objectives. But, what about our colleagues - the people who will actually be implementing the multichannel campaigns? This slidecast by Will Myddelton (Blue Latitude) and Michelle Killick (Pfizer), helps you to ascertain whether you're effectively managing your internal multichannel stakeholders from idea inception right through to implementation and optimisation. Lire moins