eCommerce Integration Mistakes
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This presentation discusses common mistakes people make when starting an eCommerce site and integrating it with their back-end inventory and accounting ERP software.
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eCommerce Integration Mistakes
- 2. www.BlueLinkERP.com Who we are? Samantha Hornby Marketing Coordinator David Silva Marketing Manager
- 3. www.BlueLinkERP.com Poll • How many people here work for or own a start-up? • How many companies here use a 3rd party warehouse? • How many years have you been involved with eCommerce? – 1 or less – 2 or 3 – 4 or more
- 4. www.BlueLinkERP.com “My current order volume is manageable, why do I need to worry about integrating my backend system?” • Increased order volume requires an appropriate back-end system with proper integration • A realistic timeline for getting a new system is not overnight • Realistic timeline = 3 months for backend implementation + time searching
- 5. www.BlueLinkERP.com “I just need order information pulled down from my eCommerce store” • Orders • Credit card authorization • Customer information: Shipping address, billing info etc. • Inventory availability • Order status • Pricing • Product information: descriptions, images, attributes Other Important Information:
- 6. www.BlueLinkERP.com “I can just pass info to my 3rd party warehouse, right?” 3PL Warehouse Back-end Inventory & Accounting System Front-end eCommerce
- 7. www.BlueLinkERP.com Summary • Be proactive in finding an appropriate system • There’s more to integration than just order info • Your backend system should be the foundation of eCommerce integration – ERP is the relationship – eCommerce is the sex
- 8. www.BlueLinkERP.com Problems With NO Integration • Selling an item that you don’t have in stock – Now you have to call the customer and explain the situation • Delay in received product being reflected on the site – Now you have lost sales because they are still “out of stock” • Manually update product information – pricing, descriptions etc. • Maintaining customer information
- 9. www.BlueLinkERP.com Questions? • Any other integration issues that we haven’t discussed today? • What major changes have seen with eCommerce integration in the last several years?
- 10. www.BlueLinkERP.com Thank You! Blue Link Associates www.BlueLinkERP.com 905-660-0599 x230 LearnMore@BlueLinkERP.com @BlueLinkERP
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- - Summarize findings