BluePoint recently concluded a 2009-2010 marketing survey. There have been many studies and surveys conducted during the past few months inquiring about 2010 marketing budgets and plans, but we took a slightly different approach. Instead, we set out to learn what worked in 2009 – an unprecedented year for marketing in light of the economic situation, reduced budgets and staff, and the explosion of social media. We reached out to mostly New England-based marketing and general business executives at a variety of companies, and about half of our respondents were from B2B companies. We asked a variety of questions to learn more about what kinds of marketing techniques were successful during a down economy - and what didn’t work so well.