Advanced List Building for Social Media Marketers
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The secret to every internet marketing campaign since Al Gore created a series of tubes for us to call home, the secret of many e-commerce success stories, the secret to every small business and big brand’s internet ROI rock and roll story is built around one thing: <strong>Your email list.</strong> View the slides from our epic email marketing & list building webinar!
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Advanced List Building for Social Media Marketers
- 1. Advanced List Building for Social Media Marketers WEDNESDAY, JUNE 29, 2011: 2PM – 3PM ET Chris Brogan, Jason Keath, Peter Shankman& DJ Waldow #BSFW A Blue Sky Factory Webinar Subscribe to email alerts about future webinars
- 3. CHRIS BROGAN Flickr: C.C. Chapman
- 4. JASON KEATH Flickr: Jason Keath
- 6. DJ WALDOW
- 7. THE NEXT 52 MINUTES The secret to every internet marketing campaign since Al Gore created a series of tubes for us to call home, the secret of many e-commerce success stories, the secret to every small business and big brand’s internet ROI rock and roll story is built around one thing: Your email list. 7
- 8. 8
- 9. Prominent placement of list “ask” 9
- 10. Prominent placement of list “ask” 10
- 11. Prominent placement of list “ask” 11
- 12. Excellent blog content; further detail in email. 12
- 13. Communicate WITH not AT your audience 13
- 14. Communicate WITH not AT your audience 14
- 15. Communicate WITH not AT your audience 15
- 16. Communicate WITH not AT your audience 16
- 17. Unique Value Offers 17
- 18. Promise email subscribers “first look.” Subject Line: Exclusive savings just for our e-mail subscribers 18
- 19. Promise email subscribers “first look.” Subject Line: FREE Mug! 48-Hour Email Exclusive! 19
- 20. Promise email subscribers “first look.” Subject Line: Email Exclusive Preview: 2 for $99 Dress Shirts and Ties 20
- 21. Reward current members, randomly. Flickr: maryandjc 21
- 22. Reward current members, randomly. Photo from Tim Brechlin 22
- 23. Webinars. Events. Product Launches. 23
- 24. Webinars. Events. Product Launches. 24
- 25. Webinars. Events. Product Launches. 25
- 26. Use social sites to embed sign up links/forms. 26
- 27. Use social sites to embed sign up links/forms. Creative use of an email signature! 27
- 28. Use social sites to embed sign up links/forms. 28
- 29. Use social sites to embed sign up links/forms. 29
- 30. Use social sites to embed sign up links/forms. 30
- 31. The “One Slide Has It All” … Slide 8 List Building Suggestions Prominent placement of list “ask”. Excellent blog content; further detail in email. Communicate WITH not AT your audience. Unique Value Offers. Promise email subscribers “first look.” Reward current members, randomly. Webinars. Events. Product Launches. Use social sites to embed sign up links/forms. 31
- 33. Shankman.com ChrisBrogan.com Flickr: Jason Keath Flickr: C.C. Chapman SocialFresh.com BlueSkyFactory.com 33