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Email Marketing Auto Response Campaigns | Publicaster Clinic (Blue Sky Factory User Conference)
1. Baltimore, Maryland
Blue Sky Factory
Driving Email Marketing Performance
Auto Response Campaigns | Publicaster Clinic
Presenters: Amy Garland & Melanie Sims
November 10, 2010
Copyright Blue Sky Factory 2010
2. What is an Auto Response Campaign?
Copyright Blue Sky Factory 2010
Definition
Campaign that
automatically
triggers emails to
a group of
subscribers at
various intervals
or based on
behavior
Flickr Photo Credit: zoutedrop
3. Why Use Auto Response Campaigns?
Copyright Blue Sky Factory 2010
Automatic
Easy to set up
Detailed reporting
Flickr Photo Credit: The Marmot