Greg Cangialosi of Blue Sky Factory and Brian Halligan of Hubspot discuss the in's and out's of Inbound and Email Marketing and why they work so well together.
18. Working the Funnel - Step 3 1. Top of Mind = Mindshare! 2. Nurture, Nurture, Nurture. (Its not about the sale today) 3. Add value to your subscribers. 4. There are many different types of "conversions" treat them uniquely. Copyright 2009 Blue Sky Factory
23. Adding Value & Relationship Copyright 2009 Blue Sky Factory
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26. Key Considerations: - Supplement traditional marketing efforts with inbound marketing techniques (social media, blogs, SEO, etc) - Make your conversion (subscription process) SIMPLE. - Stay in front of your base with timely relevant emails that your subscribers asked for. - Track rigorously, and optimize through testing. Copyright 2009 Blue Sky Factory
27. Thank You! Q& A Greg Cangialosi Connect. 410.230.0061 x104 greg@blueskyfactory.com www.blueskyfactory.com www.thetrendjunkie.com @gregcangialosi @blueskyfactory Brian Halligan Connect. 1-800-482-0382 www.hubspot.com @bhalligan @hubspot Copyright 2009 Blue Sky Factory