2. About Blue Sky Factory
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BlueSkyFactory.com
Social Media
Self-Service
Full-ServiceStrategy
Baltimore
Ranked Top ESP Since 20041
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3. About Blue Sky Factory
The Offices:
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The Team:
Cheat Sheet: Baltimore, San Francisco, Boston, Salt Lake City, Charlotte
4. Social Media Explosion
752% growth in 2008
30.1 million users & growing
100 million videos viewed daily
3 billion images uploaded
Over 400 million users
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11. Agenda
1. Develop Your Objectives
2. Encourage Content Sharing
3. Use Social to Build your Email List
4. Use Email to Grow your Social Media Presence
5. Blog Updates Through Email
6. General Best Practices
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13. 1. Connect with your audience.
2. Engage your subscribers.
3. Build & grow relationships.
4. Become a resource for your subscribers.
5. Generate loyalty, retention & mindshare.
Common Objectives
14. Use Email to Grow
your Social
Blog Updates Through
Email
Use Social To Build
Your Email List
Encourage Content
Sharing
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3 4
24. Share via Facebook Like
Facebook Like
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25. Share via Forward to a Friend
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Don’t forget the original social tool: Forward to a Friend
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26. Use Social To Build Your Email List
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27. Social >> Email
Use social media to build your email subscriber base
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28. Email Subscriptions via Social
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Use social media site updates to promote your email subscription.
29. Facebook Opt-in Form
Use an email opt-in form on your Facebook page to grow your
email list, build your brand and spread your awareness.
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44. Social Media Growth/Reach Campaign
• Email sent to over
178,000 customers on
May 25, 2010
• Within one week, their
Facebook fan count grew
65%
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46. Easily Push Your Blog Updates
With RSS To Email
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47. Corporate Blogging
Companies with blogs gathered 68% more leads than companies
without blogs.
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Research by Hubspot 2010
48. Corporate Blogging
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46% of companies with a blog acquire customers through this
channel!
Research by Hubspot 2010
49. Create a Blog
Develop a blog to share a different voice/angle with your
consumers.
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50. RSS to Email
Send blog updates to your audience via email
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52. Email + Social Media: Best Practices
Include links to your social media
pages in all email communications
(even transactional emails).
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53. Email + Social Media: Best Practices
In your email communication, encourage sharing with valuable,
share-worthy content.
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54. Email + Social Media: Best Practices
Mention your email and social presence in all marketing channels.
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55. Email + Social Media: Best Practices
Identify your objective for each social channel, and tailor your
message on that channel to your audience there.
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56. Where are your customers
communicating? Be aware of
conversations that are relevant to
customers.
Email + Social Media: Best Practices
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57. Be a friend and a resource; don’t always try to sell.
Email + Social Media: Best Practices
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58.
59. Interested in learning more?
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http://www.blueskyfactory.com/sometourism
Lindsay Clark
Sr. Client Services Manager
Blue Sky Factory
lclark@blueskyfactory.com
