In spring 2012 Kasco Marine and Blue Thumb Distributing offered a webinar on Earthen Pond Care and Pond Aeration. Stroll through the slides to learn more about pond biology, using surface and bottom aeration as well as sales tips to increase your business in selling these types of services.

1. Natural Water Quality
Improvement

4.  Pond Biology
 Benefits of Aeration & Circulation
 Why choose Kasco
 Product Overview
 Making the Sale
 Kasco Sales Tools

5.  Ponds start deep, clear, and low nutrients
 Ponds are catch basins for runoff
 Natures goal is to fill them
 Organic Material
◦ Leaves
◦ Fish & Animal Waste
◦ Dead Plants
◦ Grass Clipping
 Inorganic Material
◦ Sand
◦ Gravel
◦ Silt

6.  Inorganic Material
◦ Burm, Buffer, & Block
 Organic Material
◦ Buffer
◦ Block
◦ Aerate

8.  Living Organisms need Oxygen
◦ Fish
◦ Bacteria
◦ Plants (at night)
 Oxygen Production
◦ Plants – photosynthesis
◦ Wind/Wave action at the surface
 Insufficient Oxygen
 Fish can die
 Bacteria stop/slow decomposition
 Stagnant Water
 Causes odors & Surface Growth
 Thermoclines & Pond Turnover

9.  Water layers in the summer
◦ Top layer is warm and oxygenated by the wind
◦ Thermocline is the barrier between warm top
water and cold bottom water
◦ Bottom layer is cold with no oxygen or fish
 Fish Life
◦ Fish are condensed into the small oxygenated
area at the surface
 Fall Cooling
◦ As top layer cools, it becomes more dense and
sinks
◦ Pond mixes and oxygen levels drop
◦ Biggest fish die first

11. Pond Turnover Related Fish Kill

13. Water Quality Improvement
•Increase Oxygen Levels
•Decrease Odors
•Speed up Organic “Muck” Decomposition
•Improve circulation to eliminate stagnant water
areas

14.  Aesthetic Improvements
◦ Decorative Displays
◦ Less Floating Debris
◦ Cleaner, Clearer Water

15. Aquatic Plants
•Compliments Other Treatments (Chemical
& Bacteria)
•Treat more aggressively
•Shift Algae Species
•Prevent Algae Blooms or Limit Severity

16. Pond Before Aeration

17. Same Pond With Aeration

18.  Anti-aging For Your Pond
◦ Natures goal is to fill in the pond
 Nutrients and growth
 Runoff
 Decrease in slope
◦ Aeration helps keep your pond young
 Reduce organic muck through faster
decomposition
 Improve water circulation

19.  Fish Health
◦ Healthier fish with less stress
◦ Faster growth rates
◦ Better tasting fish
◦ Higher densities
◦ Prevent fish kills

20. Typical Fish Size with Kasco Aeration
Products

21. Without Kasco Aeration

22.  Limiting nutrient for algae & other aquatic
plants
 Ponds catch lots of this in runoff
 Can be bound in sediment if adequate
oxygen is present
 If pond goes anoxic, it is released into the
water
◦ Major algae blooms

23.  Went into effect Halloween 2011 nationwide
 Each state has permitting process for any
“pesticide” that is used in “waters of the state”
◦ Mosquito control
◦ Aquatic plants
 Items used, amount, and frequency are more
closely monitored and restricted
 Puts more limitations on pond management
with chemicals

24.  Aeration is a natural approach to pond
management
◦ Bind phosphorus = less plant growth
◦ Increase decomposition = less nutrients
◦ Increase movement = less mosquitoes and floating
debris
 Macro-Zyme bacteria
◦ Not labeled as an algaecide
 Not regulated under NPDES
◦ Outcompetes algae for nutrients
◦ Works better with aeration

25.  Fountain/Aeration Equipment
◦ Electrician to wire panels and bring power to pond
 Macro-Zyme
◦ No HAZMAT
◦ No Permits

26.  Reduces pond maintenance
◦ Time, effort, and costs
 Reduces chemicals used/needed
 Retention ponds work better
 Maintain water quality guidelines
 Improve look, function, and smell

27.  Easy
 Fast
 Inexpensive
 Efficient
 Quality
 Friendly

28.  Complete packages
◦ Include everything you need
 Designed for End-User Assembly & Install
 Light weight
 Portable
 Straight forward pricing

29.  Fastest lead times in the industry
 Average less than 1 day
 Fast repair turnaround

30.  Lowest cost of ownership
◦ Purchase Price
◦ Operating Costs
◦ Maintenance Costs
◦ Completely Repairable Equipment
 Low Labor Rates
 Best Value on the Market!

31.  Clean stainless steel housing
 Remove clogs in timely fashion
 Replace Zinc Anode when corroded
 Have seals and oil replaced every 3 years
 That’s It!!!

32.  Low RPM technology
 High flow
 Low amp draw
 Best flow and aeration per kW of power used
 Robust-Aire Diffused system tested to be the
most efficient on the market

33.  Designed for salt water use
 Arctic proven
 Stainless steel construction
 UL/CSA approved
 Safety tested

34.  Great customer service
 Onsite engineers & sales
 Offsite sales
 Experience in virtually every water market
there is

35.  Surface Aerators
 Aerating Fountains
 Decorative Fountains
 Subsurface Aeration
 Water Circulators
 Macro-Zyme

37.  Sizes of:  Includes:
◦ 1/2HP  Motor
◦ 3/4HP  Float
◦ 1HP  Mooring Ropes
◦ 2HP  Power Cord
◦ 3HP
◦ 5HP
 Options:
 Bottom Screen
 Control Panel

38.  Description & Benefits
◦ Kasco “AF” Units
◦ High oxygen transfer
◦ No fountain display
◦ Best in shallow water (less than 10’)
◦ Good surface movement
 Sizing
◦ 1HP per Acre
 Typical Uses
◦ Lots of oxygen needed and no display desired
◦ Aeration on a budget

41. Single V Pattern; Best Combo of
Aeration & Aesthetics
 Sizes of:  Includes
◦ 1/2HP (Everything!):
◦ 3/4HP ◦ Motor
◦ 1HP ◦ Float with Mooring
Ropes
◦ 2HP
◦ Controller with GFI
◦ 5HP ◦ Bottom Screen
◦ Power Cord

42.  Description & Benefits
◦ Kasco VFX units
◦ Hybrid fountain/aerator
◦ Best mix of display and oxygen transfer
 Sizing
◦ 1.5HP per acre for aeration
 Typical Uses
◦ Retention ponds
◦ Backyard ponds
◦ When aeration and aesthetics are equally important

46. Includes Multiple Nozzles with the Fountain
 Sizes of:  Includes (Everything!):
◦ 1/4HP ◦ Motor
◦ 3/4HP ◦ Power Cord
◦ 1HP ◦ Float
◦ 2HP ◦ Mooring Lines
◦ 3HP ◦ Control Panel
◦ 5HP ◦ Multiple
◦ 7.5HP Interchangeable
Nozzles
◦ 3 phase options on
2, 3, 5, and 7.5HP

47.  Description & Benefits
◦ Kasco “JF” units
◦ Include multiple display nozzles
◦ Excellent shape and size displays
 Sizing
◦ 2HP per acre for aeration
◦ Most size based on pattern size desired
 Typical Uses
◦ Decorative or show ponds
◦ Entrance Ponds

48. Halogen Lights LED Lights – Coming
Soon
 Low Voltage
 Remote Transformer  Low Voltage
 MR-16 Halogen  Non enterable
 2 & 3 Light kits fixtures
 3 light kit
 For ½-1HP

50.  Description & Benfits
◦ Kasco Robust-Aire systems
◦ Large volume mixing and aeration
◦ Best in deep water (over 10’)
◦ Little surface disturbance
◦ Independently tested to be the most efficient
 Sizing
◦ Greatly depends on depth and shape
 Typical Uses
◦ Aeration and circulation for large and/or deep
ponds
◦ When swimming is common (no electricity in the
water)

52.  Description & Benefits
◦ Kasco “CF” units
◦ Create strong surface water movement
◦ Mix water up to 18’ deep
 Sizing
◦ 3/4HP per acre, but greatly depends on shape and
contour
 Typical Uses
◦ Marina de-icing
◦ Circulation in canals and hard-to-reach areas
◦ Prevent surface growth

53.  Sizes of:  Includes:
◦ 1/2HP  Motor
◦ 3/4HP  Horizontal Float
◦ 1HP  Mooring Ropes
 Power Cord
 Options:
 Control Panel
 Dock Mount

55.  Description & Benefits
◦ Blend of natural, live, dormant bacteria and
enzymes
◦ Speed up decomposition of organics and nutrients
◦ Outcompete algae for nutrients
 Dosage
◦ 1 lbs. per acre-foot of water every 3 weeks when
water temps are above 55
 Typical Uses
◦ Any pond application with muck and sediment
issues or algae issues
◦ Compliment to aeration

56.  Ask Questions & Listen
◦ Let the customer tell you what they need
 Determine the Need
◦ Easier to sell a solution to a problem than simply a
product
 Propose a Product that fits the Need
◦ Choose the best type of product that will work for
them
 Provide Literature, Info, & Photo
◦ Kasco provides free literature
◦ Spec sheets and electrical calculator online

57.  Initial Questions to Ask:
◦ Pond Problems – odor, looks, weeds, fish kill
◦ Location – near houses, near road
◦ Ponds Purpose – fishing, decorative, retention of
water
◦ Pond Size
◦ Pond Shape
◦ Pond Depth
◦ Power Availability, Location, & Type
◦ General Budget

58.  Pond Problem
◦ Lots of algae, smells in summer
 Location
◦ In between houses, near golf course
 Pond Purpose
◦ Waterfront for homes, catches runoff from golf course
and parking lot
 Pond Size
◦ 250’ long x 175’ wide
 Pond Shape
◦ Oval
 Pond Depth
◦ Deepest = 9’, Average is 5’

59.  Power
◦ 220V, single phase, 75’ from ponds edge
 General Budget
◦ $3000 - $5000

60.  What We Know
◦ Pond is around homes
◦ Has algae and odor problems
◦ Used for aesthetics and runoff catch
 What that Tells Us
◦ Getting lots of nutrients from runoff
◦ Nutrients are causing algae growth
◦ Low oxygen is causing foul odors

61.  What We Know
◦ 220V, Single Phase Power
◦ Needs Aeration and Aesthetics
◦ Pond is just over 1 acre in size
◦ Pond is fairly shallow
 What that Tells Us
◦ Select VFX Style Fountain
 Display and good aeration
◦ Best Unit = 8400VFX
 220V, Single Phase
 1.5HP per Acre recommendation
 Size cord long enough to reach from power to middle

62.  Pond Problem
◦ Occasional Fish Die Off
◦ Lots of Algae
 Location
◦ Backyard, rural setting
 Pond Purpose
◦ Fishing & wildlife
 Pond Size
◦ 200’ x 300’
 Pond Shape
◦ Rectangle

63.  Pond Depth
◦ Deepest 8’, Average 4’
 Power
◦ 120V Single Phase, next to pond
 General Budget
◦ $2,000

64.  What We Know
◦ Has Algae Problems
◦ Has Some Fish Kills
◦ Used for Fishing and Wildlife
 What that Tells Us
◦ Nutrients in the water
◦ Low Oxygen Levels
◦ Lack of Water Movement

65.  What We Know
◦ 120V, Single Phase Power at Pond
◦ Needs Aeration and Water Movement
◦ About 1.4 acres in size
◦ Shallow
 What that Tells Us
◦ Select AF Style Aerator
 Best Oxygen Transfer; Shallow Operation
◦ Unit Options
 4400AF – slightly undersized, but better than nothing
 2 x 3400AF – Best Sizing and within budget if cord is
short

66.  www.KascoMarine.com
◦ Spec’s
◦ Manuals
◦ Literature
◦ Sizing Charts
◦ Electrical Cost Calculator
◦ Unit Selection Tool
◦ Fountain Imaging Software
◦ High Res Photos

67.  www.GotAlgae.com
 www.QualityFishManagement.com
 www.De-Icer.com

68.  Brochures - Free
 Door Hangers - Free
 Vinyl Banners – Free
 Posters – Free
 Roll Up Banners – Cost Sharing

69.  Take a digital
photo of the
customers pond
 Insert a fountain,
properly scaled
 “Demo” a
fountain in
seconds

72.  Kasco Service
◦ Help match spec’s
◦ Offer alternatives
◦ Provide data and testimonials
◦ Provide recommendations
◦ Provide layout drawings
 Great for diffuser systems

73.  Use Google Earth to “fly over” your area and
find ponds
 InfoUSA
◦ Use mapping tool to select contacts that border
water
◦ Can narrow down to homeowners that have positive
equity and disposable income
◦ Buy these targeted leads for direct mailing

77.  Ask Questions
 Offer a Solution
 Provide Information
 Sell a Kasco

78. From Sales
Pitch to
Installation:
Kasco is the
Simple Choice