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Helping Colleges and Universities use the web to meet
        their marketing and recruitment goals.
BlueFuego Facebook Research




 Data current as of 2:30 EST
        July 7, 2009
Breakdown by Size of School


                               XS      S    M    L      XL

       8%
               34%              XS               357
 12%
                                 S               298
                                M                171
17%
                                 L               126
                                XL                83
        29%
                               Total            1,035
Largest # of Fans
                                   As of 7/9/2009, 11:15am EST*

        Louisiana State University                                                   55,686
               University of Kansas                                         45,820
                        Texas A&M                                      42,898
              Ohio State University                                 39,456
                Stanford University                               37,812
                  Indiana University                           35,107
              University of Missouri                        31,526
        Michigan State University                        28,287
               University of Florida             21,189
            West Virginia University             20,994
                                       0         15,000         30,000         45,000         60,000




n = 1,035                         *Active University-owned accounts only.
Largest % Growth from 4/1 to 7/1
                                    ( More than 250 fans before 4/1)

   University of Missouri Kansas City                                               2,906%
                 University of Florida                                     2,478%
          University of Rhode Island                           1,507%
                   University of Utah                 756%
                            UT Dallas           553%
      Northern Michigan University              497%
                 University of Kansas          495%
            Oregon State University            484%
            Eastern Illinois University        418%
      Sam Houston State University         361%
                                          0%            750%      1,500%   2,250%        3,000%




n = 656
Average Number of Fans


          April 1                  1,493


          May 1                            1,814


          June 1                              2,042


           July 1                                     2,335

                    0       600    1,200      1,800       2,400




n = 895
Average Number of Fans XS schools


          April 1                   559


          May 1                       621


          June 1                          675


           July 1                               736

                    0   200   400         600         800




n = 357
Top Ten Number of Fans XS (less than 2,000 students)

                 Kenyon College                                    2,752
      St. Bonaventure University                                2,537
             College of Wooster                               2,508
               Davidson College                           2,386
                Amherst College                           2,379
            Connecticut College                           2,341
                   Bates College                          2,338
          University of The South                       2,199
                 Rhodes College                       2,096
                Pomona College                        2,062
                                    0   700   1,400      2,100          2,800




n = 357
Largest % Growth XS from 4/1 to 7/1
                               ( More than 250 fans before 4/1)

                  Rollins College                                 301%
                Goshen College                    154%
                 Ferrum College                  150%
                  Coker College                 143%
      Freed Hardman University             109%
                Pacific University        104%
                  Juniata College         95%
                  Illinois College        94%
           Mary Baldwin College           89%
          Monmouth College (IL)           88%
                                     0%      100%         200%      300%   400%




n = 187
Average Number of Fans S schools


          April 1                   897


          May 1                       989


          June 1                      1,074


           July 1                           1,187

                    0   300   600     900       1,200




n = 298
Top Ten Number of Fans S (2,000-4,999 students)

                Colgate University                               4,191
                    Smith College                                4,087
                 Spelman College                             3,938
     Abilene Christian University                         3,600
               Middlebury College                        3,422
              Morehouse College                     3,283
           University of Richmond                  3,192
                   Rice University                 3,169
          Johns Hopkins University                 3,102
                    Lee University               2,921
                                     0   1,250   2,500           3,750   5,000




n = 298
Largest % Growth S from 4/1 to 7/1
                                ( More than 250 fans before 4/1)

    University of Mary Washington                                     311%
         Anderson University (IN)                                     304%
        Plymouth State University                              251%
          Fairmont State University                     203%
                 Tusculum College                      191%
       West Liberty State College                151%
               Grove City College               142%
      Abilene Christian University              138%
                     UC - Merced             119%
                  Wagner College             118%
                                      0%      100%         200%         300%   400%




n = 187
Average Number of Fans M schools


          April 1             1,564


          May 1                       1,935


          June 1                         2,172


           July 1                               2,404

                    0   625   1,250     1,875           2,500




n = 171
Top Ten Number of Fans M (5,000-9,999 students)

                   Stanford University                                       37,714
   University of Missouri - Kansas City         8,685
                      Duke University           8,288
                  Princeton University         7,470
                      Carnegie Mellon         6,648
                    William and Mary          6,628
                  SUNY - Plattsburgh          5,884
        NW Missouri State University      5,840
                Santa Clara University 5,024

                 Marquette University 4,975

                                          0            10,000   20,000   30,000   40,000




n = 171
Largest % Growth M from 4/1 to 7/1
                                ( More than 250 fans before 4/1)

       University of Missouri -KC                                              1,100%
                                                                              2,907%
                       UT - Dallas                        554%
    Northern Michigan University                         498%
          Texas Christian Universty           320%
     Western Carolina University              308%
        Southern Utah University             287%
          Slippery Rock University           272%
                       Austin Peay          254%
           Shippensburg University         225%
           indiana State University        212%
                                      0%          275%          550%   825%       1,100%




n = 115
Average Number of Fans L schools


          April 1               2,247


          May 1                    2,628


          June 1                         3,065


           July 1                           3,491

                    0   1,000    2,000      3,000   4,000




n = 126
Top Ten Number of Fans L (10,000-19,999 students)

             Kansas State University                                     12,298
                University of Virginia                                  11,937
                 University of Miami                             10,376
          Mississippi State University                          10,050
                   Appalachian State                            9,656
                  Cornell University                           9,306
                     Ohio University                     8,338
                 Clemson University                      8,178
         Oklahoma State University                      8,046
   Stephen F. Austin State University                6,828
                                         0   3,250     6,500       9,750         13,000




n = 126
Largest % Growth L from 4/1 to 7/1
                                  ( More than 250 fans before 4/1)

         University of Rhode Island                                        1,507%

          Oregon State University                    484%

          Eastern Illinois University               418%

    Sam Houston State University                361%

            Indiana University - PA            343%

      Eastern Kentucky University             298%

            Illinois State University         289%

   North Dakota State University             263%

             Boise State University          248%

    New Mexico State University          191%

                                        0%                 500%   1,000%     1,500%   2,000%




n = 91
Average Number of Fans XL schools


         April 1               5,679


         May 1                         7,528


         June 1                           8,539


          July 1                                10,208

                   0   2,750      5,500        8,250     11,000




n = 83
Top Ten Number of Fans XL (20,000+ students)

                              LSU                                        55,453
               University of Kansas                             45,721
                       Texas A&M                              42,439
         The Ohio State University                          39,334
                 Indiana University                    34,977
             University of Missouri                28,864
                    Michigan State             28,207
              University of Florida        21,150
           West Virginia University       20,700
                          Auburn          19,501
                                      0   15,000       30,000        45,000       60,000




n = 83
Largest % Growth XL from 4/1 to 7/1
                                ( More than 250 fans before 4/1)

              University of Florida                                                2,478%

                University of Utah                        757%

              University of Kansas                 495%

         Colorado State University            354%

                       UC - Irvine           321%

                              LSU           266%

                  UMass Amherst             240%

     Georgia Southern University            227%

     University of Central Florida          212%

             Texas Tech University         147%

                                      0%            750%         1,500%   2,250%        3,000%




n = 79
Formula
     Our method for determining engagement and interaction on a Facebook Fan Page
                          (Using Wall Posts by the Institution)




A:                                           B:
       Likes per Post                                  Comments per Post
          # of Fans                                               # of Fans


                                      A+B



                             Total Engagement
Formula
     Our method for determining engagement and interaction on a Facebook Fan Page




A:                                         B:
           10 Likes                                      10 Comments
         1000 Fans                                          1000 Fans


               1%                     A+B                        1%



                  Total Engagement = 2% of Fans
Top Engagement during June 2009
                     (5 or more institution wall posts between 6/1 - 7/1)

                        UT Dallas                                            1.2784%
               Clemson University                                            1.2650%
                 Stephens College                                  0.9804%
          University of Washington                                0.9533%
               Clarkson University                          0.8465%
              St. Mary’s University                      0.7754%
                 Lamar University                        0.7731%
                Covenant College                         0.7674%
                    Coker College                       0.7440%
                       Texas A&M                        0.7390%
                                      0%    0.3250%      0.6500%       0.9750%    1.3000%




n = 270
Top Engagement XS during June 2009
         (5 or more institution wall posts between 6/1 - 7/1 & 250 fans as of 4/1)

                Stephens College                                              0.9804%
               Covenant College                                   0.7674%
                 Kenyon College                                0.7077%
   University of Minnesota Morris                             0.6674%
                 Baker University                      0.5857%
         Fresno Pacific University                   0.5391%
              Kalamazoo College                      0.5264%
                  Juniata College                    0.5230%
              Bryn Mawr College                     0.5129%
                 Cornell College                    0.4957%
                                     0%   0.2500%       0.5000%         0.7500%      1.0000%




n = 68
Top Engagement S during June 2009
         (5 or more institution wall posts between 6/1 - 7/1 & 250 fans as of 4/1)

              Clarkson University                                           0.8465%
             St. Mary’s University                                      0.7754%
          Rogers State University                             0.6177%
                  Lynn University                             0.6136%
         Johns Hopkins University                   0.4683%
     Abilene Christian University                 0.4341%
           LeTourneau University                0.4126%
                Williams College                0.4040%
                  Rice University              0.3931%
                   Vassar College            0.3560%
                                     0%   0.2250%       0.4500%         0.6750%      0.9000%




n = 75
Top Engagement M during June 2009
          (5 or more institution wall posts between 6/1 - 7/1 & 250 fans as of 4/1)

                       UT - Dallas                                              1.2784%
                  Lamar University                              0.7731%
                 Prairie View A&M                     0.5665%
         Texas Christian University                  0.5256%
      Penn College of Technology                0.4640%
          Saint Joseph’s University             0.4546%
       Morehead State University               0.4185%
               Stanford University          0.3416%
   Rensselaer Polytechnic Institute        0.3019%
               University of Tampa         0.2887%
                                      0%        0.3250%         0.6500%   0.9750%     1.3000%




n = 71
Top Engagement L during June 2009
           (5 or more institution wall posts between 6/1 - 7/1 & 250 fans as of 4/1)

                Clemson University                                            1.2650%
           Oregon State University                       0.6248%
   North Dakota State University                 0.4504%
                University of MIami              0.4424%
    University of Nebraska Lincoln             0.3894%
       University of Hawaii Manoa              0.3765%
                     UT - Arlington           0.3522%
              University of Oregon           0.3122%
         Mississippi State University        0.3081%
       Oklahoma State University             0.3076%
                                        0%       0.3250%      0.6500%   0.9750%        1.3000%




n = 51
Top Engagement XL during June 2009
           (5 or more institution wall posts between 6/1 - 7/1 & 250 fans as of 4/1)

          University of Washington                                             0.9533%
                      Texas A&M                                      0.7390%
          Arizona State University                         0.5315%
                              LSU                        0.4741%
     University of South Carolina              0.3112%
                 Kansas University            0.2831%
              University of Florida          0.2720%
                        UC Irvine            0.2570%
         The Ohio State University         0.2132%
                            UCLA           0.2077%
                                      0%         0.2500%      0.5000%    0.7500%       1.0000%




n = 28
Geographic Dispersion of Top 50 Engagement




South       West       Midwest      Northeast
 48%        16%          20%          16%
Pages with most Fan Posts - June

                             LSU                                           347
               SUNY Plattsburgh                          150
            Kent State University                    144
                           UCLA                106
                 SUNY Oswego                  104
        University of New Haven               100
      Penn College of Technology              92
Savannah College of Art & Design              87
           University of Missouri        75
     University of Central Florida       68
                                     0             100         200   300         400
Engagement during June 2009
(5 or more institution wall posts between 6/1 - 7/1 & 250 fans as of 4/1)


    XS                           0.2388%


      S                   0.1886%


     M                       0.1968%


      L                             0.2578%


    XL                                            0.3645%

          0%       0.1000%       0.2000%      0.3000%       0.4000%
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Facebook Pages in Higher Education

  • 1. Helping Colleges and Universities use the web to meet their marketing and recruitment goals.
  • 2. BlueFuego Facebook Research Data current as of 2:30 EST July 7, 2009
  • 3. Breakdown by Size of School XS S M L XL 8% 34% XS 357 12% S 298 M 171 17% L 126 XL 83 29% Total 1,035
  • 4. Largest # of Fans As of 7/9/2009, 11:15am EST* Louisiana State University 55,686 University of Kansas 45,820 Texas A&M 42,898 Ohio State University 39,456 Stanford University 37,812 Indiana University 35,107 University of Missouri 31,526 Michigan State University 28,287 University of Florida 21,189 West Virginia University 20,994 0 15,000 30,000 45,000 60,000 n = 1,035 *Active University-owned accounts only.
  • 5. Largest % Growth from 4/1 to 7/1 ( More than 250 fans before 4/1) University of Missouri Kansas City 2,906% University of Florida 2,478% University of Rhode Island 1,507% University of Utah 756% UT Dallas 553% Northern Michigan University 497% University of Kansas 495% Oregon State University 484% Eastern Illinois University 418% Sam Houston State University 361% 0% 750% 1,500% 2,250% 3,000% n = 656
  • 6. Average Number of Fans April 1 1,493 May 1 1,814 June 1 2,042 July 1 2,335 0 600 1,200 1,800 2,400 n = 895
  • 7. Average Number of Fans XS schools April 1 559 May 1 621 June 1 675 July 1 736 0 200 400 600 800 n = 357
  • 8. Top Ten Number of Fans XS (less than 2,000 students) Kenyon College 2,752 St. Bonaventure University 2,537 College of Wooster 2,508 Davidson College 2,386 Amherst College 2,379 Connecticut College 2,341 Bates College 2,338 University of The South 2,199 Rhodes College 2,096 Pomona College 2,062 0 700 1,400 2,100 2,800 n = 357
  • 9. Largest % Growth XS from 4/1 to 7/1 ( More than 250 fans before 4/1) Rollins College 301% Goshen College 154% Ferrum College 150% Coker College 143% Freed Hardman University 109% Pacific University 104% Juniata College 95% Illinois College 94% Mary Baldwin College 89% Monmouth College (IL) 88% 0% 100% 200% 300% 400% n = 187
  • 10. Average Number of Fans S schools April 1 897 May 1 989 June 1 1,074 July 1 1,187 0 300 600 900 1,200 n = 298
  • 11. Top Ten Number of Fans S (2,000-4,999 students) Colgate University 4,191 Smith College 4,087 Spelman College 3,938 Abilene Christian University 3,600 Middlebury College 3,422 Morehouse College 3,283 University of Richmond 3,192 Rice University 3,169 Johns Hopkins University 3,102 Lee University 2,921 0 1,250 2,500 3,750 5,000 n = 298
  • 12. Largest % Growth S from 4/1 to 7/1 ( More than 250 fans before 4/1) University of Mary Washington 311% Anderson University (IN) 304% Plymouth State University 251% Fairmont State University 203% Tusculum College 191% West Liberty State College 151% Grove City College 142% Abilene Christian University 138% UC - Merced 119% Wagner College 118% 0% 100% 200% 300% 400% n = 187
  • 13. Average Number of Fans M schools April 1 1,564 May 1 1,935 June 1 2,172 July 1 2,404 0 625 1,250 1,875 2,500 n = 171
  • 14. Top Ten Number of Fans M (5,000-9,999 students) Stanford University 37,714 University of Missouri - Kansas City 8,685 Duke University 8,288 Princeton University 7,470 Carnegie Mellon 6,648 William and Mary 6,628 SUNY - Plattsburgh 5,884 NW Missouri State University 5,840 Santa Clara University 5,024 Marquette University 4,975 0 10,000 20,000 30,000 40,000 n = 171
  • 15. Largest % Growth M from 4/1 to 7/1 ( More than 250 fans before 4/1) University of Missouri -KC 1,100% 2,907% UT - Dallas 554% Northern Michigan University 498% Texas Christian Universty 320% Western Carolina University 308% Southern Utah University 287% Slippery Rock University 272% Austin Peay 254% Shippensburg University 225% indiana State University 212% 0% 275% 550% 825% 1,100% n = 115
  • 16. Average Number of Fans L schools April 1 2,247 May 1 2,628 June 1 3,065 July 1 3,491 0 1,000 2,000 3,000 4,000 n = 126
  • 17. Top Ten Number of Fans L (10,000-19,999 students) Kansas State University 12,298 University of Virginia 11,937 University of Miami 10,376 Mississippi State University 10,050 Appalachian State 9,656 Cornell University 9,306 Ohio University 8,338 Clemson University 8,178 Oklahoma State University 8,046 Stephen F. Austin State University 6,828 0 3,250 6,500 9,750 13,000 n = 126
  • 18. Largest % Growth L from 4/1 to 7/1 ( More than 250 fans before 4/1) University of Rhode Island 1,507% Oregon State University 484% Eastern Illinois University 418% Sam Houston State University 361% Indiana University - PA 343% Eastern Kentucky University 298% Illinois State University 289% North Dakota State University 263% Boise State University 248% New Mexico State University 191% 0% 500% 1,000% 1,500% 2,000% n = 91
  • 19. Average Number of Fans XL schools April 1 5,679 May 1 7,528 June 1 8,539 July 1 10,208 0 2,750 5,500 8,250 11,000 n = 83
  • 20. Top Ten Number of Fans XL (20,000+ students) LSU 55,453 University of Kansas 45,721 Texas A&M 42,439 The Ohio State University 39,334 Indiana University 34,977 University of Missouri 28,864 Michigan State 28,207 University of Florida 21,150 West Virginia University 20,700 Auburn 19,501 0 15,000 30,000 45,000 60,000 n = 83
  • 21. Largest % Growth XL from 4/1 to 7/1 ( More than 250 fans before 4/1) University of Florida 2,478% University of Utah 757% University of Kansas 495% Colorado State University 354% UC - Irvine 321% LSU 266% UMass Amherst 240% Georgia Southern University 227% University of Central Florida 212% Texas Tech University 147% 0% 750% 1,500% 2,250% 3,000% n = 79
  • 22. Formula Our method for determining engagement and interaction on a Facebook Fan Page (Using Wall Posts by the Institution) A: B: Likes per Post Comments per Post # of Fans # of Fans A+B Total Engagement
  • 23. Formula Our method for determining engagement and interaction on a Facebook Fan Page A: B: 10 Likes 10 Comments 1000 Fans 1000 Fans 1% A+B 1% Total Engagement = 2% of Fans
  • 24. Top Engagement during June 2009 (5 or more institution wall posts between 6/1 - 7/1) UT Dallas 1.2784% Clemson University 1.2650% Stephens College 0.9804% University of Washington 0.9533% Clarkson University 0.8465% St. Mary’s University 0.7754% Lamar University 0.7731% Covenant College 0.7674% Coker College 0.7440% Texas A&M 0.7390% 0% 0.3250% 0.6500% 0.9750% 1.3000% n = 270
  • 25. Top Engagement XS during June 2009 (5 or more institution wall posts between 6/1 - 7/1 & 250 fans as of 4/1) Stephens College 0.9804% Covenant College 0.7674% Kenyon College 0.7077% University of Minnesota Morris 0.6674% Baker University 0.5857% Fresno Pacific University 0.5391% Kalamazoo College 0.5264% Juniata College 0.5230% Bryn Mawr College 0.5129% Cornell College 0.4957% 0% 0.2500% 0.5000% 0.7500% 1.0000% n = 68
  • 26. Top Engagement S during June 2009 (5 or more institution wall posts between 6/1 - 7/1 & 250 fans as of 4/1) Clarkson University 0.8465% St. Mary’s University 0.7754% Rogers State University 0.6177% Lynn University 0.6136% Johns Hopkins University 0.4683% Abilene Christian University 0.4341% LeTourneau University 0.4126% Williams College 0.4040% Rice University 0.3931% Vassar College 0.3560% 0% 0.2250% 0.4500% 0.6750% 0.9000% n = 75
  • 27. Top Engagement M during June 2009 (5 or more institution wall posts between 6/1 - 7/1 & 250 fans as of 4/1) UT - Dallas 1.2784% Lamar University 0.7731% Prairie View A&M 0.5665% Texas Christian University 0.5256% Penn College of Technology 0.4640% Saint Joseph’s University 0.4546% Morehead State University 0.4185% Stanford University 0.3416% Rensselaer Polytechnic Institute 0.3019% University of Tampa 0.2887% 0% 0.3250% 0.6500% 0.9750% 1.3000% n = 71
  • 28. Top Engagement L during June 2009 (5 or more institution wall posts between 6/1 - 7/1 & 250 fans as of 4/1) Clemson University 1.2650% Oregon State University 0.6248% North Dakota State University 0.4504% University of MIami 0.4424% University of Nebraska Lincoln 0.3894% University of Hawaii Manoa 0.3765% UT - Arlington 0.3522% University of Oregon 0.3122% Mississippi State University 0.3081% Oklahoma State University 0.3076% 0% 0.3250% 0.6500% 0.9750% 1.3000% n = 51
  • 29. Top Engagement XL during June 2009 (5 or more institution wall posts between 6/1 - 7/1 & 250 fans as of 4/1) University of Washington 0.9533% Texas A&M 0.7390% Arizona State University 0.5315% LSU 0.4741% University of South Carolina 0.3112% Kansas University 0.2831% University of Florida 0.2720% UC Irvine 0.2570% The Ohio State University 0.2132% UCLA 0.2077% 0% 0.2500% 0.5000% 0.7500% 1.0000% n = 28
  • 30. Geographic Dispersion of Top 50 Engagement South West Midwest Northeast 48% 16% 20% 16%
  • 31. Pages with most Fan Posts - June LSU 347 SUNY Plattsburgh 150 Kent State University 144 UCLA 106 SUNY Oswego 104 University of New Haven 100 Penn College of Technology 92 Savannah College of Art & Design 87 University of Missouri 75 University of Central Florida 68 0 100 200 300 400
  • 32. Engagement during June 2009 (5 or more institution wall posts between 6/1 - 7/1 & 250 fans as of 4/1) XS 0.2388% S 0.1886% M 0.1968% L 0.2578% XL 0.3645% 0% 0.1000% 0.2000% 0.3000% 0.4000%
  • 33. Are you ready to Ignite the Fuego at your institution? Contact us today. http://www.bluefuego.com http://facebook.com/bluefuego