Blueliner: What We Want from Mobile Marketing

Blueliner Marketing Mobile August 18, 2010

Intro to Blueliner ,[object Object],[object Object],[object Object]

Pillar 1. Web Design (UX, IA, Branding) Pillar 2. Search Engine Optimization Pillar 3. Online Advertising (PPC, CPM, CPA) Pillar 4. CRM (Relationship, Email Marketing) Pillar 5. Social Media Pillar 6. Mobile Marketing Pillar 7. Web Analytics The 7 Pillars of Internet Marketing TM Page SEM

Interactive Marketing Clients Page California Closets (Lifestyle) Completely Bare (Beauty) IZOD Men’s Fragrance (Beauty) Bogner (Fashion) Allied Home Mortgage (Real Estate) New York Video School (Education) 401kid (Finance) Robert’s Grove (Travel) Guardian Water & Power (Energy) Morningside Translations (Translations) Blueliner is one of the most reputable digital marketing agencies in New York. We have built successful social, mobile and search campaigns for the following clients: Medical Hair Restoration (Medical) KBA Lease (Real Estate) Russia Today (Media) SogoTrade (Finance) Icebreaker ( Fashion) Lufthansa (Travel) Chaa Creek Resort (Travel) Evolution Shift (Media) Bid on the City (Real Estate) Red Clay Media (Marketing)

Mobile Usage (US) ,[object Object],[object Object],[object Object],[object Object],*Recent Pew Internet & American Life Foundation study.

Platforms and Devices ,[object Object],[object Object],[object Object],[object Object]

Mobile Marketing Landscape ,[object Object]

Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile is the Connector ,[object Object],[object Object],[object Object]

Utility ,[object Object],[object Object],[object Object],[object Object],[object Object]

Coupons and Discounts ,[object Object],[object Object],[object Object],[object Object],From PromotionalCodes.org.uk

Entertainment ,[object Object],[object Object],[object Object],[object Object],[object Object]

Real-Time Decisions ,[object Object],[object Object],[object Object]

Case Study: Russia Today ,[object Object],[object Object],[object Object]

Case Study: Lufthansa ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: Near to Here ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Hits – Donate to Haiti via SMS

[object Object],[object Object],[object Object],Hits – North Face Snow Report app

Misses – Calvin Klein QR Code Billboard ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Things to Keep in Mind for Mobile

[object Object],[object Object],[object Object],[object Object],Thank you!

Blueliner: What We Want from Mobile Marketing

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Blueliner: What We Want from Mobile Marketing