20. 20
The
search
engine’s
ulCmate
goal
is
to
be
relevant,
so
they
prefer
local
content
first
21. 21
ConnecCng
with
social
profiles
so
your
locaCon
is
consistent
across
mulCple
sources
will
increase
your
SEO
power
and
help
your
locaCon
get
found
easier!
22. 22
Measurement
&
analyCcs
can
tell
you
if
your
traffic
is
coming
from
local
26. 26
Quality
Score
=
A
“grade”
given
to
your
site
by
search
engines
(like
Google)
based
on
how
relevant
your
content
is,
used
for
paid
search
promoCon
=A+