Email Marketing Secrets
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Email Marketing Secrets by Adam Franklin at the Bluewire Media event on Tues 28th Sept 2010.
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Email Marketing Secrets
- 1. “ Email Marketing Secrets”
- 4. Fibbing
- 5. ‘ Me’ copy
- 6. Image only
- 7. Broken
- 11. 1. People
- 12. Interviews
- 13. Photos
- 14. 2. Participation
- 15. Pet of the week
- 17. Listen
- 18. Surveys
- 19. Reports
- 20. Reply to emails Always!
- 21. 3. Promotion
- 23. 4. Killer Subjects & From Name
- 25. 1 week later…
- 26. Secret...?
- 34. + People + Participation + Promotion + Killer Subject & From X Social Media ____________________________ = Email Marketing Secrets!
- 36. Evan Fortune @Vision6 David Smerdon @DavidSmerdon Toby Jenkins @Toby_Jenkins Adam Franklin @Franklin_Adam #bluewire
Notes de l'éditeur
- Whitepaper in work book + 101 Tips
- Have you ever received one like this? 99% of the time, you’re better off sending nothing at all.
- Stick to your word. Or you’ll erode trust & lose readers.
- Make it interesting for the user… or they’ll lose interest. Not engaged. Eg. “I raised $1000 in recent fundraiser by asking all my clients to support me” VS “you helped raise $1000 in a recent fundraiser – thanks for your support”
- You can’t read it when you can’t see it! MOST COMMON ‘SHORTCUT’ is images not HTML. RULE is – don’t have any crtitical info trapped inside an image. Must make sense with NO images.
- Hotmail is the biggest culprit..
- 80% only see subject line. Give it attention it needs. Get the message across for the 80% who don’t open. You know from Twitter there is plenty you can say in 140 characters.
- BLANK OUT SCREEN. Many of you received our 1 st EDM. Toby & I in business 12 months & we wrote to everyone we knew. Written in, double, triple, quadruple checked the spelling, HIT SEND. Sit back, breath a sign of relief & wait for the email to arrive in Inbox --- DEAR ADAM. To all 700 people. Good for the 3 Adams but terrible for everyone else! Mistakes – Dear Adam, WIIFM, Prizes, In This Issue
- Send it around the office to check rendering, copy etc
- KEY IS ENGAGING CONTENT --- but what is that? 3.7m viewers, highest rating show of year. More than Underbelly, AFL final, State of Origin, AFL final… REAL PEOPLE
- Great way to deliver content in an interesting way
- MOST POPULAR link ever 50%+
- FUN PART
- Sydney business consultant… loved her dog & had it on the footer of her monthly newsletter. After a while, she got an email reply saying I’m sick of seeing your dog, why don’t you feature mine? Now each month. LESSON don’t have to take everything too seriously.
- Car wash in Brisbane. Update Profile competition Lambo day!
- Great tool for listening
- ask
- Simplest participation is CLICK THRUS. BONUS of allowing you to observe popular content.
- Most overlooked – PARTICIPATION – Replying! All marketers are keen for these 1-on-1 convos.
- Promote what you know – write ebooks, reports, blog posts. If you can add value, people are more likely top fwd it on & more likely to know, like & trust you! Then of course they buy.
- Born from testing
- Born from testing
- Thought unsubscribes would increase, but reminder is appreciated!
- Email is about communication.. So is social – PERFECT MATCH..!
- People like to interact with you in different ways. Plus unsubscribes…. We even survey people when they unsubscribe.
- Plus unsubscribes…. We even survey people when they unsubscribe
- Save your questions….
- Whitepaper in work book + 101 Tips