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#SMDU




Online program
8.30am SESSION 1: "Insights from the US"




Adam Franklin
Welcome address + lessons from             Melissa Jun Rowley
the USA trip                               International keynote & co-host

Co-host & Marketing                        Change agent and CNN journalist
Manager,Bluewire Media                     @melissarowley
@Franklin_Adam                                                               #SMDU
Discuss & debate
the state of social media
 in Australian Business

The journey to world-class
  in Australian Business
         #SMDU
Show of hands
show of hands?
@Franklin_Adam


        @Bluewire_Media


#SMDU - Tweet Tweet!
Opportunity
Abundance
!




                 Adam.Franklin@BluewireMedia.com.au
             @Franklin_Adam


If you’d like a hand with your social media
   or a speaker at your event, please get in
                    touch.
           1300 258 394

                   Connect
www.bluewiremedia.com.au/smdu
8.30am SESSION 1: "Insights from the US"




Adam Franklin
Welcome address + lessons from             Melissa Jun Rowley
the USA trip                               International keynote & co-host

Co-host & Marketing                        Change agent and CNN journalist
Manager,Bluewire Media                     @melissarowley
@Franklin_Adam                                                               #SMDU
9.15am SESSION 2: "Meet Australia's Social Media Mavericks"




                                                          Laurel Papworth
Jeff Bullas                   Iggy Pintado
                                                          "Social Media Money - 22
"The Blogger who built a      "Connection Generation"
                                                          revenue streams in social
profile one tweet at a time"
                                                          media"
#11 Forbes Most Influential
                                                          Top 100 Influential Women on
in Social Media               Director of Solutions and
                                                          Twitter and Online Community
@jeffbullas                   Marketing, UXC Connect
                                                          Manager
                              @iggypintado
                                                          @SilkCharm
                                                                                       #SMDU
11am PANEL SESSION 3: "Navigating Social Media"




                          Jess Whittaker          Vivienne Storey
Georgina Dent
                          Brand Evangelist,       General Manager,
Reporter, BRW Magazine
                          BuzzNumbers             Blands Law
@georgiedent
                          @jessdoubleya           @mysocialpolicy




                                                                     #SMDU
12.15pm SESSION 4: "Social Media in Australian Business"




Brett Kelly                 Mike O’Hagan                Simon Townsend
"Using LinkedIn to save a   "How marketing has really   "The benefits of a socially
fortune on recruiting"      changed – the views of an   enabled business"
                            Australian Entrepreneur"
CEO, Kelly + Partners                                   Innovation Manager,
@KellyPartners              Owner/Founder,              Deloitte
                            MiniMovers                  @wittering
                            @mrminimovers
                                                                                     #SMDU
2.30pm PANEL SESSION 5: "The Future: where to from here for Australian business?"




    Valerie Khoo                                      Sharon Williams
                                Ross Dawson
    Managing Director                                 CEO & founder, Taurus
                                Futurist
    Sydney Writers' Centre                            Marketing
                                @rossdawson
    @valeriekhoo                                      @SharonWilliams_




                                                                              #SMDU
4.15pm PANEL: SESSION 6: "Message VS Medium: which is more important?"




  Jonathan Crossfield      Amanda Gonzalez     Glenn Murray
  Blogger                 Managing Director   Copywriter & author SEO
  Atomik Soapbox          Untangle the Web    Secrets
  @kimota                 @untangle           Divine Write
                                              @divinewrite


                                                                        #SMDU
Discover, discuss & debate
the state of social media in
   Australian Business

     “THANK YOU”
                               #SMDU

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#SMDU Social Media Down Under Welcome Address by Adam Franklin

  • 2. 8.30am SESSION 1: "Insights from the US" Adam Franklin Welcome address + lessons from Melissa Jun Rowley the USA trip International keynote & co-host Co-host & Marketing Change agent and CNN journalist Manager,Bluewire Media @melissarowley @Franklin_Adam #SMDU
  • 3. Discuss & debate the state of social media in Australian Business The journey to world-class in Australian Business #SMDU
  • 4. Show of hands show of hands?
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  • 6. @Franklin_Adam @Bluewire_Media #SMDU - Tweet Tweet!
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  • 15. ! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam If you’d like a hand with your social media or a speaker at your event, please get in touch. 1300 258 394 Connect
  • 17. 8.30am SESSION 1: "Insights from the US" Adam Franklin Welcome address + lessons from Melissa Jun Rowley the USA trip International keynote & co-host Co-host & Marketing Change agent and CNN journalist Manager,Bluewire Media @melissarowley @Franklin_Adam #SMDU
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  • 19. 9.15am SESSION 2: "Meet Australia's Social Media Mavericks" Laurel Papworth Jeff Bullas Iggy Pintado "Social Media Money - 22 "The Blogger who built a "Connection Generation" revenue streams in social profile one tweet at a time" media" #11 Forbes Most Influential Top 100 Influential Women on in Social Media Director of Solutions and Twitter and Online Community @jeffbullas Marketing, UXC Connect Manager @iggypintado @SilkCharm #SMDU
  • 20. 11am PANEL SESSION 3: "Navigating Social Media" Jess Whittaker Vivienne Storey Georgina Dent Brand Evangelist, General Manager, Reporter, BRW Magazine BuzzNumbers Blands Law @georgiedent @jessdoubleya @mysocialpolicy #SMDU
  • 21. 12.15pm SESSION 4: "Social Media in Australian Business" Brett Kelly Mike O’Hagan Simon Townsend "Using LinkedIn to save a "How marketing has really "The benefits of a socially fortune on recruiting" changed – the views of an enabled business" Australian Entrepreneur" CEO, Kelly + Partners Innovation Manager, @KellyPartners Owner/Founder, Deloitte MiniMovers @wittering @mrminimovers #SMDU
  • 22. 2.30pm PANEL SESSION 5: "The Future: where to from here for Australian business?" Valerie Khoo Sharon Williams Ross Dawson Managing Director CEO & founder, Taurus Futurist Sydney Writers' Centre Marketing @rossdawson @valeriekhoo @SharonWilliams_ #SMDU
  • 23. 4.15pm PANEL: SESSION 6: "Message VS Medium: which is more important?" Jonathan Crossfield Amanda Gonzalez Glenn Murray Blogger Managing Director Copywriter & author SEO Atomik Soapbox Untangle the Web Secrets @kimota @untangle Divine Write @divinewrite #SMDU
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  • 25. Discover, discuss & debate the state of social media in Australian Business “THANK YOU” #SMDU

Notes de l'éditeur

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  3. Stand. Pause. 4Fs. \n\nDOLLARMITE: Social Media is about people: earning trust & building relationships.\nGOOD NEWS. Now is best time to me marketing your business. \nBEST TIME to market\nWEB TOOLS (free) \n\n1-2-3\n
  4. Uses Social Media?\nSuccess with Social Media?\nMove country? \nHeard joke before?\n
  5. Best stat – 14% vs 78%. Best form of marketing...? WOM + Referral. Social is WOM on STEROIDS. \n\nSocial media is a bit like coming to FULL DAY WORKSHOP STRANGERS  ACQUAINTENCES  FRIENDS  CUSOTOMERS\n\nSM is about People. Earning Attention. Building Trust & Nurturing Relationships.\n
  6. DRAW OB WHITEBOARD\nWho’s on Twitter...? Everyone else can tune out for 30 secs. \n\nNot offended if you look at your phone. Only if you’re tweeting. \nI’ll be checking my phone during the videos for tweets. And i know where your sitting if anyone saying anything nasty about! \n
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