Web Marketing That Works - Brisbane

•

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Bluewire Media

Adam Franklin gave this presentation at AIM Brisbane on 3rd June 2014.

Business

Insider Tips for
Web Marketing
That Works
Adam Franklin,
Marketing Manager

Tailored
1 call
to action
Personal
@Franklin_Adam

Best performing emails - text only!
@Franklin_Adam

28-35% open rate
$7,000 sales
@Franklin_Adam

Email marketing
• Battle of the Subject Lines and From
Names
@Franklin_Adam

• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam

10%
6%
31%
• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam

• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam

34%
• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam

• [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam

13%
• [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam

[INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam

27%
[INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam

• [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam

7%
(10% higher
open rate)
• [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam

@Franklin_Adam
www.bluewiremedia.com.au/speaking/aim14brisbane

!
Adam.Franklin@BluewireMedia.com.au
@Franklin_Adam
CONNECT
www.bluewiremedia.com.au/speaking/aim14brisbane

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