Web Strategy

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Bluewire Media

Toby Jenkins "Web Strategy" presentation at the Bluewire Media workshop on 27th April 2010.

Technology

Web Strategy 6 mistakes + The one page web strategy plan Toby Jenkins, General Manager

Activity: Write down your web strategy problem and pass it to your right.

Toby Jenkins - Bluewire Media www.BluewireMedia.com.au Toby.Jenkins@BluewireMedia.com.au @Toby_Jenkins BluewireMedia BluewireMedia LinkedIn.com/in/TobyJenkins If you’d like me to speak your event, call Bluewire Media on 1300 258 394

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Web Strategy

1. Web Strategy 6 mistakes + The one page web strategy plan Toby Jenkins, General Manager

2. @Toby_Jenkins @Bluewire_Media #bluewire

3. Activity: Write down your web strategy problem and pass it to your right.

7. Poor planning

8. Technology focus

9. Too much information

10. Not enough information

11. Enough information

12. Poor visual design

13. Human error

14. Purpose?

15. Who?

16. Customers

17. Problems?

18.

19.

20.

21. Actions?

22.

23.

24.

25.

26.

27.

28. Case Study

29.

30.

31.

32.

33.

34.

35.

36.

37.

38.

39.

40. www.BluewireMedia.com.au/workshop

41. Toby Jenkins - Bluewire Media www.BluewireMedia.com.au Toby.Jenkins@BluewireMedia.com.au @Toby_Jenkins BluewireMedia BluewireMedia LinkedIn.com/in/TobyJenkins If you’d like me to speak your event, call Bluewire Media on 1300 258 394

Editor's Notes

1 trillion+ URLs25.21 Billion public pages1.8 Billion people online400 million+ facebook users112 million + blogs
Checked onlineTalked to friends8 mins in the sales yard
10 sec delay exercise?

Web Strategy

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Editor's Notes