Htc one campaign final report

HTC One
Launch Campaign

Final Report

Campaign Brief & Objectives

^ Brief
• To Promote HTC One on Blyk Platform which included:
• Mobile Platform
• Blyk Home Page
• MCA on Aircel

^ Objective
• To create buzz around HTC One by highlighting its amazing features
• To generate traffic in tune of 50000+ on their Facebook page
• Engage audiences through HTC One contest on Blyk
• Create TOM for the brand among Smart Phone users
• Targeted all the members across India

2 © Blyk Sunday, August 26, 2012 Blyk

Blyk Campaign – Plan

^ Execution
• The activity was spread over 7 days (a week) starting Saturday (28th
Apr’12)
• Saturday: It was a teaser day. We scheduled two programs to generate
excitement about the product and contest around the corner
• Sunday: Road Block. We had a road block on Sunday where we had all
the programs around HTC One
• Weekdays (Monday to Friday): Scheduled the contest where members
need to reply to 3 different questions to qualify. Also had content channel
with HTC One branding
• Gratification: One HTC One phone is being offered to the winner of the
contest
• MCA (Missed Call Alert): Targeted 5 million unique users on Aircel
across major cities/circles promoting HTC Facebook Link. 65 character
message was created.

3
• Blyk India Home Page: Branded the page with HTC One phone.
© Blyk Sunday, August 26, 2012 Blyk

Blyk Campaign – HTC One Calendar on Blyk

Content Calendar for HTC One Campaign
28 29

10 am- Fashion Poll SIZE
10 am Fatboy Slim
ZERO

2 pm- Adventure Sports
12 pm AVENGERS
SKYDIVING

2 pm TEASER for HTC
Ouiz

4 pm Temple Run

30 1 2 3 4 5 6

12 pm Ouiz-1 12 pm Ouiz-2 12 pm Quiz-3 12 pm Quiz-4 12 pm Quiz

2 pm Bold Lips In or 2 pm SPORTS. Link it to 2 pm Photography. Link it 2 pm Bollywood Eye
2 pm Jannat-2 Movie. Link
Out. Link it to HTC One HTC One Video+Photo to HTC One Burst Photo Candy. Link it to HTC
it to HTC One Screen
scree resolution Click Freature One's slim looks


Blyk Campaign – Home Page Branding


Blyk Campaign – MCA on Aircel

29 april, 30 April, 1 May 2 May, 3 May 2012
City/circle Message City/circle Message
· Delhi/NCR Take 99pics in a min. Check out http://on.fb.me/IgQsck · Delhi/NCR What is ‘Quietly Brilliant’? Check out www.htc.com
· Mumbai Take 99pics in a min. Check out http://on.fb.me/IgQsck · Mumbai What is ‘Quietly Brilliant’? Check out www.htc.com
· Chennai Take 99pics in a min. Check out http://on.fb.me/IgQsck · Chennai What is ‘Quietly Brilliant’? Check out www.htc.com
· Bangalore/Karnatak · Bangalore/Karnatak
a Take 99pics in a min. Check out http://on.fb.me/IgQsck a What is ‘Quietly Brilliant’? Check out www.htc.com
· Kolkata Take 99pics in a min. Check out http://on.fb.me/IgQsck · Kolkata What is ‘Quietly Brilliant’? Check out www.htc.com
· Hyderabad/AP Take 99pics in a min. Check out http://on.fb.me/IgQsck · Hyderabad/AP What is ‘Quietly Brilliant’? Check out www.htc.com

· Pune/Mah Watch HTC’s superhero phone on http://on.fb.me/IgQsck · Pune/Mah Visit HTC at www.htc.com. Its Quietly Brilliant!
· Gujarat Watch HTC’s superhero phone on http://on.fb.me/IgQsck · Gujarat Visit HTC at www.htc.com. Its Quietly Brilliant!
· Rajasthan Watch HTC’s superhero phone on http://on.fb.me/IgQsck · Rajasthan Visit HTC at www.htc.com. Its Quietly Brilliant!
· Punjab Watch HTC’s superhero phone on http://on.fb.me/IgQsck · Punjab Visit HTC at www.htc.com. Its Quietly Brilliant!
· EUP Watch HTC’s superhero phone on http://on.fb.me/IgQsck · EUP Visit HTC at www.htc.com. Its Quietly Brilliant!

4 May 2012 , 5 May 2012
City/circle Message
· Delhi/NCR Watch photography at 12000 ft. on http://bit.ly/TheHTCone
· Mumbai Watch photography at 12000 ft. on http://bit.ly/TheHTCone
· Chennai Watch photography at 12000 ft. on http://bit.ly/TheHTCone
· Bangalore/Karnatak
a Watch photography at 12000 ft. on http://bit.ly/TheHTCone
· Kolkata Watch photography at 12000 ft. on http://bit.ly/TheHTCone
· Hyderabad/AP Watch photography at 12000 ft. on http://bit.ly/TheHTCone

· Pune/Mah Watch photography at 12000 ft. on http://bit.ly/TheHTCone
· Gujarat Watch photography at 12000 ft. on http://bit.ly/TheHTCone
· Rajasthan Watch photography at 12000 ft. on http://bit.ly/TheHTCone
· Punjab Watch photography at 12000 ft. on http://bit.ly/TheHTCone
Watch photography at 12000 ft. on http://bit.ly/TheHTCone
7 © Blyk Sunday, August 26, 2012
· EUP
Blyk

Saturday Campaign - 1

9%
Users responded to
the first SMS


Campaign Response Analysis

Male- Age
Female Dispersion
Ratio

Geographi
c Top
Dispersion Circles


Saturday Campaign - 2

17%
Users responded to
the first SMS
