Real Groovy is a retail music store in New Zealand that currently has 4 locations. It offers a wide range of music products but faces challenges from illegal music downloads, competition from two major competitors, high product pricing, and technological advances. To address these issues, the document recommends that Real Groovy open additional stores throughout New Zealand to increase its customer base.

1. Situation Analysis Smita Chandra 4944316

2. A retail music store which currently has 4 stores open throughout NZ

3. Real Groovy’s strengths

4. Offers a wide range of products

6. Major issues facing Real Groovy

7. Illegal music download

8. Competition

9. Two major competitors of Real Groovy…

10. High pricing on products

11. Technological advances

12. These issues can lead to a decrease in customers

13. Recommendations!

15. Open more stores through out NZ