Electric Dog Social Media Strategies
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Presentation discussing trends in Social Media as well as as 3 key parts to Personal Social Media
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Electric Dog Social Media Strategies
- 1. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Community First Commerce Second Thomas Power & Bob Barker February 2016
- 2. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Big trend #1 Dominant Ecosystems $450bn $550bn $300bn $300bn $400bn
- 3. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Big trend #2 New magazines, new telephones 300m 1.5b 300m 800m 500m 1b 400m
- 4. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Big trend #3 “I hate social media, but I want to look good online”
- 5. Copyright © 2015 Electric Dog Ltd. All RightsReserved. No, you didn’t get 10,000 hours to play But you can learn
- 6. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Personal Social #1 – Personal Brand
- 7. Copyright © 2015 Electric Dog Ltd. All RightsReserved. The internet forces you to define yourself Personal Social #2 – Personal Passion
- 8. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Twitter What does your audience want to hear from you? = Your TV Show
- 9. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Twitter is the No:1 Learning Tool 1.Twitter 2.YouTube 3.Google Search Source: 2015 Centre for Learning & Performance Technologies
- 10. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Leaders are humans first
- 11. Copyright © 2015 Electric Dog Ltd. All RightsReserved. 80% of success is showing up ChatHumanity The killer Apps The way you share is the way you learn Sharing Markets are conversations People buy from people
- 12. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Leader benefit spin offs • Employee motivation – leader is human • Employee use of platforms • Customer motivation and connections • Supplier motivation and connection • Market/PR awarness and • Leader credibility and reputation
- 13. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Personal Social #3 – Personal Groups
- 14. Copyright © 2015 Electric Dog Ltd. All RightsReserved. WhatsApp
- 15. Copyright © 2015 Electric Dog Ltd. All RightsReserved. What about the Business? Heart of Community Hub of Community Help of Community ?
- 16. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Plan (VP) for each platform •Skills •Chat •Build a following •Community Manager •Events around Education The Killer app
- 17. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Shift in staff mindsets Who is social?
- 18. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Find the colours and behaviours High Red High Green High Blue High Yellow Closed Controlling Open Random Open SelectiveClosed Selective www.ima-electricdog.com www.imatechnologies.co.uk
- 19. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Help & Education & Social e.g. Car Dealers • Electric V Fuel • Devices • Gesture control • Ownership • IoT Offline Online
- 20. Copyright © 2015 Electric Dog Ltd. All RightsReserved. New rules – all then leads to… Community First Commerce Second
- 21. Copyright © 2015 Electric Dog Ltd. All RightsReserved. And now for the Group Selfie ?