The steps in the journey to a new way of doing business on the internet, call it "Going Google" or "going social" if you prefer or "going collaborative" or "going community".
4. Societal
Can I have an upgrade? adoption of
internet
and social
technologies
“Social Media is the next
phase of humanity”
Deepak Chopra September
2012
5. Societal
Business as usual adoption of
internet
and social
technologies
Invisible Flat Boiling
Out of date Slow Frogs
Not really or no growth
Systems Struggling to
online/social - no difficult to attract
Uncompetitive keep up with
content to share new customer
& Expensive pace of change
6. Societal
Mind the gap adoption of
internet
and social
technologies
Big Data
Social
Unseen Gap
Emerging
‘Corporate Spring’
Cloud required?
Mobile
Invisible Flat Boiling
Out of date Slow Frogs
Not really or no growth
Systems Struggling to
online/social - no difficult to attract
Uncompetitive keep up with
content to share new customer
& Expensive pace of change
7. The Journey
New way of
Growing
New way of
marketing
New way of
working
A new way of
New way of
thinking doing business
8. The Journey
New way of
Growing
New way of
marketing
New way of
working
A new way of
New way of
thinking doing business
21. IT is going…into the cloud
Based on social technologies
Top Trends for 2013
Cloud Computing – replaces traditional IT
Personal Cloud – replaces the Personal Computer
Integrated Ecosystems – lower cost and no hardware
43. Trustability
A Trustable company Score
Follows the Golden Rule toward customers and builds a
corporate culture around that principle
Designs its business to ensure that what’s best for the
customer is financially better for the firm , overall
Follows through on the spirit of what it promises by
proactively looking out for customers interests
Recognizes that what people say about the brand is far
more important than what the company says
Seeks to ensure that customers want to remain loyal
because they trust the firm to act in their interest
Uses customer analytics to balance current profits against
changes in actual shareholder value
SOURCE: Peppers and Rogers