There is a big need for innovation within our digital world related to our new oil, Big Data. If we spoil it has an negative impact in our reputation. A big need for digital transparency to deal with data related with privacy.

1. Bob Nieme – Adversitement - @BNieme
The wwworld needs Digital Transparency
twitter: {#nogtebepalen}

2. 2

3. Adversitement – Deloitte Fast 50 BeNeLux
3

4. Adversitement is connected with
4

5. Agenda
1 Introduction
2 Today’s Challenges
3 Digital Data
4 Privacy
5 Transparency
5

6. Introduction - @BNieme
Founder Adversitement, O2mc, Digital Power
10 years in financial sector - transparency
Digital active since 2000
CEO, CVO
Married with children (4)
Hockey – 12 different KNHB levels
Golf
Non reader – scanner
Passion keydriver to get results
6

7. Introduction - Hyper Connected Economy
7
Digital connected – 1100+

8. Introduction – 2011 TMT prediction #Privacy
8

9. Today’s Challenges
9

10. Today’s challenges - summary
! Dominant Internet leaders
! Cookie and Privacy legislation
! Create buzzwords – BIG DATA
! You can’t buy innovation, you need passionate talents!
! Data is new oil – since when do we waste with oil?
! European Commission and lawmakers, do they understand the internet ball game?
! Self regulation is the biggest bullshit in today’s greedy and democratic world!
! Regional investors climate is too differentiated, Dutchie’s wake UP!
! Investments are exit driven controversy towards innovation.
10

11. Today’s challenges – Digital Data
Coping with “big data” is the number one
challenge CMOs face – while being
underprepared…
source: IBM
11

12. Today’s Challenges - Digital data is KEY
Data is your KEY in today’s hyper connected digital economy
12

13. Digital data – product driven eco system
13
A fool with a tool

14. Digital data – Tools, Value, Knowledge
14
Data is our instrument and as Adversitement we bring you innovative knowledge.

15. Digital data - Quote
15
Why we define succes metrics if data has an tremendous organisational value

16. Digital Data - Metrics
Shift from succes metrics to true value insights
16

17. Digital data - Value
17
Value Insights – marketing contribution models.

18. Digital data – New Oil of Digital Economy
18

19. Digital data
19
If data is the new oil …

20. Digital data
20
… and is generated by users …

21. Digital data
21
… so what will happen if we spoil with the new oil?

22. Digital data
22
It will effect your reputation …

23. Digital data
23
… and its slick effect: more data.

24. Innovation
24
Innovation starts with passionate talents …

25. Innovation
25
… and is a difficult ball game!

26. Innovation - MySpace versus Facebook
26

27. Innovation – one small difference for succes!
“On MySpace, the default setting was that you
could see anybody’s profile. On Thefacebook,
the default allowed you only to see profiles of
others at your school, or those that had
explicitly accepted you as a friend. A degree
of privacy was built in.”
27

28. Innovation
28
If this is innovation …

29. Innovation
29
… and this is the internet …

30. Innovation
30
… and Maslow is still right …

31. Innovation
31
… we all want an excellent digital business.

32. Innovation – need of transparency
32
It is a necessity to be transparent.

33. Privacy - a real choice
33
Users want to be in control… nothing new!

34. Privacy – data proliferation
34
Data economics.
The US Federal Trade Commission calls on companies to
“act now to make privacy the ‘default setting’ for commercial
data practices and give consumers greater control over the
collection and use of their personal data through simplified
choices and increased transparency.”

35. Privacy – Quotes related to data
Brad Smith (Microsoft's General Counsel and Executive Vice-President of Legal and
Corporate Affairs) concluded his recent talk at the Privacy Conference 2012 on privacy
and technology that “We can not have privacy if there is no transparency.”
Price Discrimination Among Buyers: Robinson-Patman violations
A seller charging competing buyers different prices for the same "commodity" or
discriminating in the provision of "allowances" — compensation for advertising and other
services — may be violating the Robinson-Patman Act.
The Center for Digital Democracy (CDD) today filed a complaint with the Federal Trade
Commission claiming that Google's move to consolidate its dozens of privacy policies
violates an agreement the company reached with the FTC to settle privacy complaints
about the now defunct Google Buzz.
35

36. Privacy - example
36

37. Privacy - example
37

38. Privacy - example
38

39. Transparency – business framework
39
http://data//innovation
http://data//governance
http://data//quality

40. Transparency – eco system
40

41. Co create within a
A co-created innovative eco system
! STW – Context Aware Predictive Analytics
! www2013 congress in Brazil
! Web science bachelor
! Data Scientists
! 4 PhD programs – extend
! 3-4 faculties involved – connected science
41

42. Thanks for your attention ……
Bob Nieme
CVO - founder
Tel: +31 (0) 20 7600 700
Mobile: +31 (0) 6 51403605
bob.nieme@adversitement.com
Twitter: @BNieme
LinkedIn: Bob Nieme
42