2. INTRODUCTION
@BNieme
• Founder Adversitement, O2MC,
Digital Power
• 10 years in financial sector -
transparency
• Digitally active since 2000
• Privacy by Design Ambassador
• Board of Advisory TU/e M&I
• Married and 4 children
• Hockey – Golf
• Non reader; scanner
• Passion keydriver to get results
212-6-2014
4. BRAND
VALUE
• So what would they miss
if your brand was not
around anymore?
• Why would they invest in
a relationship with you?
12-6-2014 4
“Consumers state that 70%
of the brands they buy
are fully exchangeable.”
6. 12-6-2014 6
CAN I
TRUST
Y O U ?
• Safety
• Transparency
• Honesty
• Convenience
• Doing good
• Permission-based
interaction
• Earned attention
7. HELLO?
We want to have relevant experiences!
15 billion connected devices // 2016: $ 232,000,000,000 investment
12-6-2014 7
8. ARE YOU
RELEVANT?
• Do you care
enough about me?
– Are you improving my life?
• Are you trying to
create a better
world?
• Do I really get a
voice?
• Are you respecting
my timing?
12-6-2014 8
9. I BELIEVE IN
DIGITAL TRANSPARENCY3
1.Empowering pro-active data driven companies towards digital business
excellence.
2.Develop and improve trusted digital experiences for internet users.
3.Facilitate a secure infrastructure and by regulators.
12-6-2014 9
19. 12-6-2014 19
ONLY 15%
of global companies
is able to exploit big
data in 2015.
Adapt new
technologies
to utilise:
Volume, Velocity,
Variety, Veracity
20. TODAY’S BIG DATA
CHALLENGES & COMPLEXITY
Business Applications
Inefficient siloed data for Marketing and Sales applications
.
Data Life Cycle Management
Inefficient and very costly data management process
12-6-2014 20
21. Long-term strategic value
Improved reputation and customer
experience and agile competitive
advantage
Short-term operational value
New business opportunities, more
efficient marketing processes, smarter
decision making, time and cost reduction
and guaranteed data control
BUSINESS
VALUE
12-6-2014 21
23. DimML
The new intuitive
data science language
• Transparent code
• Reducing code (SLoC)
• 100% data ownership
12-6-2014 23
24. OPPORTUNITY
Improved Business
Create any applications through a single line of code, reducing time and costs
.
Data Life Cycle Management
Ingest any data source for downstream business implementations,
easy, simple and secure
12-6-2014 24
25. BUSINESS IT
12-6-2014 25
Ingest any data source
Relevant information
Better insights
Smarter decisions
Improved profitability
Easy data management
Faster deployment
Data Control
Improved business processes
Reducing time & costs
51. ACHIEVEMENTS:
• Many steps taken (in the right
order)
• Tangible experience with
different optimisation methods
• Good infrastructure
• A relatively high data quality
• High level of awareness
• Many website improvements
• Basic web analytics processes
up and running
• Created a scalable, flexible
and cost efficient
infrastructure, even though
this was not included in the
roadmap
12-6-2014 51
52. LEARNINGS:
• Roadmap progress
delayed by full IT-
releases 2010-2012
• Unforseen influence from
changed legislation
• Adoption of web data
delayed by:
– Weak internal targets and
drivers
– Low pro-active influence of
the web analyst
12-6-2014 52
53. AMBITIONS
2013 - 2014
• Create budget for web
analytics knowledge
– On-premise web analyst
and training
– Functional remote support
• Create a result driven
working system with CDS*
– Enhancements
– Governance processes &
checks
– Web data distribution
– Continue innovations
12-6-2014 53
55. BANK:
ACTIONABLE
DATA
12-6-2014 55
• SIMPLE
– All data requests handled
by CDS Service Desk
• SECURE
– Consent puts visitors in
control
– Compliance throughout the
complete data life cycle
• SUSTAINABLE
– Data governance and data
quality completely secured
– Act on new data innovations
as soon as they are
discovered
56. 12-6-2014 56
TELECOM
PROVIDER:
GUARANTEED
DATA QUALITY
• Controlled
Delivery System
– All systems
implemented and
functioning as they
should
– Guaranteed
availability of relevant
and valuable data
• Tealium
Tag Management
• Qmon data quality
validation
57. 12-6-2014 57
TELECOM PROVIDER: QMON
• No more data quality issues
• Monitors 100% of the data
• Tests true behavior
• All devices and browsers
58. 12-6-2014 58
• SIMPLE
– Single point of contact
for all enhancements
and services
• SECURE
– Data quality monitored
and guarded continuously
• Sustainable
– Data availability and data
quality are guaranteed and
completely secured
– Enabled to create real
business value from data,
now and in the future
TELECOM
PROVIDER:
GUARANTEED
DATA QUALITY
