4. Influences
Millennials
Family Stories Pagers Mobisodes
Schools Cell Phones Cookies
Places of worship Global Positioning Technology Social Networking Sites
Radio Menu-Driven Software In-text Advertising
Billboards Presentation Software Blinks
Newspapers Digital still photography Avatars
Magazines Text Messaging Motion Capture
Movies World Wide Web Microblogging
Neighbors Meta-Search Engines Smart Phones
Television Digital video photography Deep Packet Inspection
Calculators Electronic Shopping Carts Go-Tags
Portable Radios Video Phones Addressable Ads
Portable Tape Recorders Global Positioning Systems Phone Bumping
Cordless Phones Swipe Technology Mobile Wallets
Personal Computers Downloadable Entertainment Near Field Comm.
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5. Observations about Meetings and Millennials
• Seek to match their money with their values
• Don’t perceive a difference between on-line and
off-line identities
• Are natural participants seeking information
to make better decisions
• Use technology fluidly – “The 3 screen life”
• 32% post to social media at least 3X per day
• 45% have posted a photo or message to
their social network while attending an event.
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6. plann oers to
vent
ing e decision t
help
hnol ogy is impulsive
Tec n the
pital ize o sact
ca tran
g ister. ab ility to need
re e, the ucing the
e sa me tim y is red
At th s instantl
es
busin er in adva nce.
to re gist
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7. Connecting with Your Customers
• Ask young members to ask young members about
their meeting expectations
• Interactive brochures and QR codes
• Focus on navigation and ease of registration
• Pre-event -- audio podcasts --
video podcasts – webinars – surveys --
blog posts -- fan pages – tweets
• What else?
• Examples?
www.generationaldiversity.com
8. The Content – Chatter Continuum
tent er
on a tt
C h
C
Where do your meetings fall?
Where do you want them to fall?
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9. Engaging the Audience of Today
w?
to kno
t hem el?
wa nt
mt o fe y?
you the ppl
hat
do ant
u w t them to a
• W t do yo an
ha uw
• W t do yo
ha
• W
www.generationaldiversity.com
10. Setting the Digital Stage
• Power Point/Prezi/Keynote/Slide Rocket
• Electronic gaming
• Audience response systems
• Tweeting
• Live Web search
• Live linking during presentation
• Video clips
• QR Codes
• What else?
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11. Educating Your Stakeholders
• Know their agenda (spoken and unspoken).
• Know their stakeholders’ agenda.
• Know your numbers.
• Know your metrics.
• Know your pitch.
www.generationaldiversity.com
12. Content
Successful
Meeting
Ap
e nt p lica
em
ngag tio
n
E
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13. Making Your Meetings Memorable
“Meetings are theater.”
What can you do to . . .
boost the buzz before the meeting?
ease the registration process?
make the meeting a performance?
boost participant engagement?
ensure learning after the meeting?
Don’t let meeting-goers cool down!
Continue the conversation.
www.generationaldiversity.com
14. rned!
le a
uh ave
ha t yo
ee tw
Tw
#mic12meets
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15. Fro m Me eting
to Tweeting
Preparing for the Conferences
and Seminars of Tomorrow
with
Robert W. Wendover
www.generationaldiversity.com