Joshua Feinberg Leader of Boca Raton HubSpot User Group Co-Founder and Chief Inbound Marketing Officer of SP Home Run @joshua_feinberg

1. Top 14 Ways to Prepare
Your HubSpot Inbound Campaigns
for 2014
Joshua Feinberg
Leader of Boca Raton HubSpot User Group
Co-Founder and Chief Inbound Marketing Officer of SP Home Run
@joshua_feinberg

2. Outbound Anonymous with Dan Sally
http://www.youtube.com/watch?v=A0k8KKAyJmY

3. Welcome!
The Boca Raton HubSpot User Group (HUG) is
composed of marketers and small business
owners looking to master the HubSpot software
and inbound marketing to get the best results.
We meet 4 times a year in Boca Raton, Florida
(Palm Beach County) to network, share ideas,
and give presentations.

4. Why?
• Network with and learn from other inbound
marketers in the greater Boca Raton, Florida
area.
• Discover new ways to attract, convert, close,
and delight customers and clients, so you can
grow your business or organization.

5. Boca Raton HUG on Social Media
• Join the LinkedIn Group for the Boca Raton
HubSpot User Group (HUG)
• Follow @BocaHUG on Twitter (Use #bocahug)
• Like the Boca Raton HubSpot User Group
(HUG) on Facebook
Also building out SlideShare, YouTube, Google+

6. Boca Raton HUG on Social Media
• Use our #BocaHUG hashtag!
• Tweet photos
• Post photos to BocaHUG Facebook
• We’ll compile the “best of” into a slideshow
(for Boca HUG YouTube) and credit you

7. Who’s Here Tonight?
• Please introduce yourself
– Joshua Feinberg (Boca Raton HUG Leader)
– SP Home Run / Inbound Agency for IT Companies
• Based right here out of Caffeine Spaces
– HubSpot Professional User Since 2011
• Inbound Certified, HubSpot Certified, HubSpot Certified Partner
– What You’re Looking to Get Out of Attending Tonight and at
Future Meetings
• Learn Together
• Build a Community

8. Who’s Here Tonight?
• Please introduce yourself
– Name
– Company/Organization/Location
– HubSpot User Since… (or Future HubSpot User)
– What You’re Looking to Get Out of Attending
Tonight and at Future Meetings

9. Please Add This to Your Calendar Now!
• Tuesday evening, March 4th (2014) 6-8pm
– Same location
– Same timeslot
• Surprise Guest Speaker from HubSpot
• Watch your inbox and social media for details
and the registration link in late January

10. Do Inbound Together!
• The Boca Raton HubSpot User Group (HUG)
will be getting its own portal running on
HubSpot Enterprise sometime in 2014
• Goal: To build HUG-specific content together
and do inbound together to promote the HUG
• Lots of content creation opportunities!

11. Grow HUG South Florida Community
• Over 70 HUGs Worldwide
• My Vision: a HUG in each of the 3 SFL Counties
– Significant HubSpot customer base in all 3 counties
– Meet quarterly with coordinated calendars/leader
planning
– Shared LinkedIn Group and Shared Webinars
– Annual Full Day South Florida HUG Summit: TBD
– HUG in Weston/Sunrise area in works (Kristen Clinton)
– Know anyone between Aventura and Coral Gables?

12. Already Started Persona Research!
Aggregate Data as of November 24, 2013

13. Do You Currently Use HubSpot?

14. For How Long Have You Been Using
HubSpot?

15. What’s Your Biggest
Marketing Challenge?
Credit: WordItOut.com

16. Is Your Company a HubSpot Partner or
Other Marketing Agency?

17. Do You Work For/Own a HubSpot
Partner Agency or Other Agency?

18. Would You Like to Get Involved in
Helping to Lead the Group?

19. What Special Skills and Interests
Do You Have that Could Benefit the
Boca Raton HUG?
•
•
•
•
Story telling
Cooking
Analytical/technical skills
Intimate knowledge of HubSpot

20. Top 14 Ways to Prepare
Your HubSpot Inbound Campaigns
for 2014
Joshua Feinberg
Leader of Boca Raton HubSpot User Group
Co-Founder and Chief Inbound Marketing Officer of SP Home Run
@joshua_feinberg

21. What Is Inbound?
Source: HubSpot Inbound Methodology

22. I Asked…
If you had to sum up your advice in one
sentence (~Tweet length) on the single most
important inbound strategy that attendees
should concentrate on in 2014, what would it
be?

23. 14 Ideas from 14 Inbound Marketers

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“Your success in inbound marketing
is much more about the width of
your brain than the width of your
wallet.”
Brian Halligan, CEO & Founder
HubSpot
Cambridge, Massachusetts
@bhalligan

25. “Get comfortable sharing useful
information that is uncomfortably
honest that you'd want to read
yourself.”
Dharmesh Shah, Chief Technology Officer & Founder
HubSpot
Cambridge, Massachusetts
@dharmesh

26. “A great blog that is helpful
(not promotional) is the cornerstone
of a basic inbound strategy.
A blog powers SEO and social media.”
Mike Volpe, Chief Marketing Officer
HubSpot
Cambridge, Massachusetts
@mvolpe

27. “As an executive tackling the inbound marketing
journey, think less about blogging personally
every day and more about hiring a journalist to
interview the thought leaders across your
company and turn the conversations into blog
articles. Very few people, including themselves,
realize that journalists hold the keys to the
future of demand generation.”
Mark Roberge, SVP Sales and Services
HubSpot
Cambridge, Massachusetts
@markroberge

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“The businesses that are the
best educators will be the
most successful in 2014. ”
Mark Kilens, Leader of HubSpot Academy
HubSpot
Cambridge, Massachusetts
@MarkKilens

29. “While planning your 2014 inbound
strategy, always solve for the
customer #SFTC”
Sarah Papachristos,
HubSpot User Groups (HUG) Manager
HubSpot
Cambridge, Massachusetts
@SarahPapa

30. “Integrate inbound marketing from social to
sales to customer service using Social Inbox -with the trend being that customers and
businesses will find it more and more
seamless to stay engaged as they switch from
in-person encounters to sharing on social and
by phone.”
Julie Vetter, Co-Founder
Hoi Moon Marketing
HubSpot Paris User Group
Paris, France
@hoimoon

31. “When buyers find you,
follow their process.”
Carole Mahoney , Founder
Mahoney Internet Marketing
HubSpot User Group Maine
Portland, Maine
@minetmarketing

32. “Look at your content and make sure you
have a great recipe for how to repurpose
and re-promote your content as many
ways as possible. Less Content, in more
formats, plus more promotion equals
greater productivity.”
Dan Kraus, President
Leading Results
Charlotte, North Carolina
@leadingresults

33. “Don't be afraid to combine
inbound with outbound follow up.”
Howard Lothrop , Founder
Echo Partners
Germantown, Tennessee
@HowardLothrop
Note: Very active on HubSpot Forums (Academy
menu). Highly recommended resource.

34. “Begin with an editorial calendar.
Focus your content on buyer
personas. See what trigger points
engage visitors and convert leads.”
Robin Anderson, Marketing Consultant
Assero Resources
San Francisco, California

35. “Blog + CTA => Landing page + form
=> Promote (email + social) = new
leads!! Rock on!”
Stephen Plotkin, Managing Partner
Indigo Inbound
Reading, United Kingdom
@indigoinbound

36. “Take action daily. Constantly think of
methods -- Tweets, posts, and emails - to alert people to your business and
drive eyeballs to your website. Get the
correct mindset to be an Inbound
Marketer.”
Susan Bourke, Director
Product Launch Method
Sligo Ireland
@productlaunchme

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“Increase blogging team participation.
Make it a rewarding experience for your
employees, team, and organization with
gamification and rewards. Understand that
hard work and solid content strategy
supports the business goals.”
Susan Nixon, Strategy Lead
Element Three
Indianapolis, Indiana
@Susnixon

38. “To be successful in inbound
marketing, remember that all your
prospects listen to the same radio
station: WIFM (what's in it for me).”
Bonus
Strategy
for 2014
Douglas Burdett, Principal/Owner
ARTILLERY LLC
Hampton Roads HubSpot User Group
Norfolk, Virginia
@DouglasBurdett

39. Special Thanks
• Caffeine Spaces for allowing us to meet here
– Mark Laymon
@MarkLaymon
• HubSpot for sponsoring
– Sarah Papachristos @SarahPapa

40. Call to Action
• Tweet which of these 14 tips you liked the
best #BocaHUG
• Share your own favorite inbound marketing
tip with at least 3 people before you leave
here tonight
• Make inbound marketing a priority for 2014

41. For More Info
• Slide deck will be on SlideShare and all BocaHUG social media
– Twitter profiles
• Boca Raton HubSpot User Group
–
–
–
–
@BocaHUG (Follow)
LinkedIn Group (Join)
Facebook Page (Like)
Make sure you registered on Eventbrite for upcoming meeting notices
• Joshua Feinberg from SP Home Run
– @Joshua_Feinberg