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What we need in 2009

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Presentation delivered at IMTO 2009 on the way Internet might regain credibility in Ro.

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What I need… What can make an interactive agency work properly today
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2 significant needs
2 significant TRUTHS
 
One specific need
One specific need
 
Internet is about ,[object Object],[object Object],[object Object],[object Object]
Internet is about ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Reliable conversion measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reliable conversion measurement ,[object Object],[object Object],[object Object]
Conversion data We do not have it or we do not have the time to interpret it We do not have ENOUGH specialists to design conversion-based programs Press clients to supply it Do not be discouraged by it Use it to improve the next program
Industry standards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
 
[object Object],Looks researched Gives arguments Makes you look good Gets your boss to like you Trust (like) the agency
[object Object],Leads Sales Makes you look good Gets your boss to like you Trust (like) the agency
[object Object],[object Object],[object Object],[object Object],[object Object]
 

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What we need in 2009

Editor's Notes

  1. But what we have are more specific needs we can do something about right now and with some work – so not a lot of time and not a lot of money