Bohemia Amsterdam developed in corporation with GoudappelCoffeng and Technolution strategy, name, website, app & communication for Stadsregio Arnhem Nijmegen to lower the traffic pressure. Filejeppen is running till march 2015.

1. B2C Campaign Case
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Filejeppen
No need to be late
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Client:
Bohemia Personnel:
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Together with:
State Government / Rijksoverheid
Marco de Boer
Kyra Roest
Ramiro Amorena
GoudappelCoffeng &
Technolution

2. Situation
The Netherlands being a packed country have some severe traffic
challenges. Commuters traveling by car or train face regular
delays. With upcoming roadworks all through the country the
government assigned a contest to develop a new and enticing
‘tool’ to help the commuter in finding his current most efficient
route whether it’s by car, public transport or bike.
We want to get commuters check the expected travel time and
chose the best alternatives.

3. Target
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• 6,000 commuters have to use Filejeppen and check the web
based app monthly.
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Target group
• The frequent commuter

4. Approach
We developed a name that rings a bell. It’s a Portmanteau of two
Dutch words. File = traffic jam and Fierljeppen = Dutch sport of
jumping ditches with a pole.
Filejeppen does just do that. It helps you to ‘jump over the
traffic’.

5. How it works
Filejeppen is a tool which gives you several travel options on
your route. Apart from the average travel information like
distance, directions and travel time, it offers you the estimated
travel time based on the current and expected pressure.
Besides the standard car options the web based app shows you
what time you could arrive on your destination choosing
alternatives like public transport (train, tram, bus and subway)
bike, e-bike and walking.

6. Campaign
Filejeppen is a product and campaign that will run for at least 12
months. To give Filejeppen a reason to exist we connected it to
the one and only relevant question any commuter or traveler has:
Will I be on time?
“Will you be on time?” is the campaign carrier that will be used
throughout the year using the Big Brand Moments model and
will be connected to seasonal messages like “Will you be on
time on Mothers day? or “Will you be home before dark?”.
Basically; with Filejeppen there’s no need to be late.

7. Visuals
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No need to be late
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Smartphone App
Web based App
Banners
Posters
Free Give-aways

8. Concept
Jumping the traffic

9. Smartphone App
Filejeppen start up screen

10. Smartphone App
Home

11. Smartphone App
Directions

12. Website
Are you always late? Find and save
your personal travel advise.

13. On Track Information
The more you follow the directions
the better your colors.

14. Game levels
Kick scooter, Tricycle, Bicycle,
Scooter, Car, DAF, TGV.

15. Campaign Poster
Are you on time? Go Filejeppen.

16. Campaign Poster
Are you on time for the tulips?
Go Filejeppen.

17. Participants Keychain
and free give-away

18. Result
Try it yourself on filejeppen.nl.
The campaign runs till April 1st 2015.

19. Any step can be a leap
forward.
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For more information:
Marco de Boer marco@bohemiaamsterdam.com
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Bohemia Amsterdam
Sint Pieterspoortsteeg 23a
1012HM Amsterdam, Netherlands
+31 [0]20 42 33 555
bohemiaamsterdam.com