Set up your marketing communication plan in one afternoon. The Big Brand Moments Year Plan gives your seven Big Brand Moments for the coming 12 months. Use this PDF to set up your marketing communication schedule. In only one afternoon you decide on... Your marketing communication team Your seven Big Brand Moments Your seven events Your marketing communication target group Your list of communication channels Your target for each BBM including your budget. Contact us for more information on Big Brand Moments.

1. Big Brand Moments Year Plan
|. COMPOSE A WORKGROUP.
Select people from different departments and
at least one of the management to create
support for the plan. The workgroup can be
used to fall back on at certain moments.
||. CHOSE YOUR BIG BRAND MOMENTS.
Chose the announcements, projects,
whitepapers or events that support your
key values best.
|I|. PLAN THE BIG BRAND MOMENTS.
Determine when the BBM will take place.
About once every 1,5 months. Always chose
a tuesday, wednesday or thursday and move
the BBM away from holidays and such.
|V. CHOSE YOUR TARGETGROUP FOR EACH
BBM. Every company, product or service
needs communication. Whether it's B2B, B2C
or internal communication. Determine those
directly involved, the inner circle and
the external suppliers.
WHEN
WHO
V. DETERMINE WHICH MEDIA YOU’LL TO USE.
Chose the channels that can reach your target
audience the best. A worldwide campaign,
national printing campaign, by social media,
with pr or a personal invitation.
V|. WHAT’S YOUR GOAL? Do you want more
brand awareness or brand activation?
Secure these in measurable numbers, else you
won't have anything to celebrate. Do this for
every BBM.
1
name
name
name
name
2
WHAT OR WHY
HOW
TARGET
name
name
name
3
Company / product
Vision
4
Mission
5
Ambition
6
7
Year Budget
Download on slideshare.com the Big Brand Moments Yearplanning & the Big Brand Moment Back Planning. This BBM model is developed at Bohemia Amsterdam.