Bohemia Amsterdam develops B2B advertisement for Clifford Chance Netherlands in line with the international style guide.

1. B2B Design Case
Clifford Chance
Drawing between the lines
Client Personnel: Roos ten Doesschate
Bohemia Personnel: Marco de Boer
Tom Lawrence
Bas Huissen
Silvia Celiberti

2. Situation
Clifford Chance is one of the world’s leading international law
firms. Their corporate identity is set in stone in a thick Bible of
guide lines. There is little room to play.
Can a designer work with these strict rules and
put in a bit of his signature? Yes, you can.

3. Target
• Create awareness around Clifford Chance being main sponsor
of Sail Amsterdam.
• Create awareness around the nomination of Clifford Chance
for the M&A Awards.
Target group
• People who know Clifford Chance by name.
• Everybody in the mergers and acquisitions ‘industry’.

4. Strategy
The corporate identity provides only space for a picture and
some lines of text. Luckily, it says nothing about the type of
picture and the style of writing. You have to be playful within
these borders. This is where we can draw between the lines.

5. Concept
Clifford Chance is a trusted company with years of experience.
We underline their history with classic photography that never
looks posed. Natural looking environments and spontaneous
shots that subscribe the honesty and boldness of Clifford people.
M&A Awards Netherlands: Congratulations everybody.
Sail Amsterdam: Can you spot the pirates amongst the sailors?
Sail Amsterdam: The cast off

6. Visuals
M&A Awards Netherlands: Congratulations everybody.

7. Wij feliciteren onze cliënten die
Clifford Chance LLP
genomineerd zijn voor de M&A Awards.
Voor ons staan jullie alvast op #1.
www.cliffordchance.com
IM
Small insert with congratulations
to the clients of Clifford Chance

8. Visuals
Sail Amsterdam: Can you spot the pirates amongst the sailors?
Sail Amsterdam: The cast off

9. Ad Sail 2010
Can you spot the pirates amongst the sailors?

10. Ad Sail 2010
The cast off or Farewell Sail 2010 ad

11. Results
With lawyers like Clifford Chance it’s understandable that we’re
not allowed to share the results of the different ads. Neither can
we allow any correspondence on the subject.
Let’s put it this way: They’re happy.

12. We create believers.
For more information:
Hugo Kalf hugo@bohemiaamsterdam.com
Kyra Roest kyra@bohemiaamsterdam.com
Bohemia Amsterdam
Sint Pieterspoortsteeg 23a
1012HM Amsterdam, Netherlands
+31 [0]20 42 33 555
bohemiaamsterdam.com