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Jesica Lyn Baker, MPH RD
                                (213) 718-2320 . jesicalbaker@gmail.com


                          STRATEGIC KEY ACCOUNT MANAGEMENT
                                     Summary of Skills

             Personal commitment to integrity, collaboration and flexibility
             Cultivates relationship driven key accounts that are based on profit, potential profit and
              name brand recognition
             Brings the voice of the customer into the organization and mobilizes companywide
              resources through premium customer care to ensure that all needs are met
             Develops and executes customized client strategies that enable the organization to
              meet company goals, increase market share and maximize product servicing
             Leads and works productively as part of high performance teams with proven ability to
              create a competitive advantage with the customer
             Effective and productive organization, interpersonal, analytical, negotiation and
              networking skills, combined with a strong personal presence
             Specialized expertise in Population Health Management/Workplace Wellness and
              Behavioral Health marketplace

                                 Relevant Professional Experience

Health Management, Workplace Wellness Consultation/Implementation                            Present-2007

Subject Matter Expert/Consultant, Jesica L. Baker & Associates
     Through specialized knowledge, occupational experience, education and research, guides
       non-subject matter expert decision makers to address issues and take appropriate action
     Offering services to corporate and nonprofit entities to establish health management/wellness strategies
       and identify potential vendors in order to take advantage of new grant programs to improve health and
       reduce medical utilization
Director/Consultant, Health Risk Management Practice (HRM), Lockton Insurance, LLP
     Gained confidence of producers/service teams to consult with 45 key clients within 18 month period
     Utilized clinical data, survey and assessment tools and knowledge of vendor market to successfully
       implement and monitor customized population health management strategies for corporations
     Designed health risk management programs to produce outcomes including high percentages of
       engagement, increased productivity, reduced absenteeism and disability, and reduction of overall health
       risks resulting in an improved corporate health status
     Developed statistical data for measurement of VOI and ROI for wellness program dashboard to ensure
       economic benefits for individuals and corporation
     Contributed to the ongoing development and enhancement of Lockton’s regional and national Health
       Risk Management Practice including compliance with state and national policy and regulations
     Interpreted existing and pending health care reform initiatives for clients to maximize current employee
       health benefits with prevention and wellness incentives
Consultant, UCLA Center for East/West Medicine
     Educated clinicians regarding opportunities for entry into the corporate marketplace for
       alternative/complimentary medicine products
     Consulted with Center staff on creation of content for a strategic plan in order to obtain senior
       management approval to develop commercial opportunities



                                                     1
Jesica Lyn Baker, MPH RD


Strategic Key Account Management, Team Leader, Director and Executive                                     2007-1986

Manager, Strategic Regional Accounts/Wellness Consultant, American Specialty Health
     Successfully positioned company as a leader in the worksite wellness and disease management program
       industry with major consulting houses
     Gained trust of major houses resulting in invitations to provide proposals to their key clients ranging from
       Fortune 500 companies to Public Sector entities
      Enabled company to enter School District market by selling, implementing and managing lifestyle behavior
       and workplace wellness programs
Senior Account Manager, Blue Shield of California
     Negotiated renewals and managed $10 million book of business for retention, in-group growth and
       customer satisfaction
     Utilized strategic business plans to develop partnerships with key brokers to increase loyalty to the BlueShield
       brand and promote full product line
     Led account management team and worked closely with internal departments to enhance customer
       service to members and group contacts
     Consistently met and exceeded retention/profitability goals
Director, Strategic Account Management, Health Allies
     Defined process and built Account Management infrastructure for entrepreneurial health/technology
       startup company that was acquired by United HealthCare as their Ancillary Benefits platform
     Implemented first clients including Pitney Bowes
     Developed expertise in Consumer Directed Healthcare and e-health trends
Corporate Assistant Vice-President – Value Options (VO)
     Capitalized on opportunities to form and implement strategic business partnerships through the
       development of the Client Advisory Group consisting of existing and new key clients in merged company,
       Value Options (VBH and Options))
     Developed and implemented standard Account Management operations, standard Client Strategic
       Business Plans and best practices in all regions
     Linked Strategic Account Management and Quality Management practices company-wide
     Improved retention, reporting and bottom line performance, creating the opportunities for increased
       revenue through additional add-on business units and products with clients
Regional Vice-President – Western Region, Value Behavioral Health (VBH)
     Guided senior management through adoption of Strategic Account Management methodology as part of
       corporate merger between APM and VBH
     Responsible for 65 regional and national corporate clients with revenues from Behavioral Health benefit
       products in excess of $50 million
     Increased profitability through successful contract renewal negotiations and introduction of new products
       resulting in add-on business for key clients
Key Client Team Leader - American Psych Management (APM)
     Developed concept, designed and implemented dedicated key client multi-disciplinary, high performance
       team to retain and expand business from corporate clients including Stanford University Student Health
       Service, Chevron, Wells Fargo, TRW, McDonnell Douglas, Pacific Gas & Electric (PG&E)
     Responsible for key client retention and business growth in addition to team operations including clinical,
       quality assurance, customer satisfaction, training, personnel, and budget
     Acknowledged in writing by senior Chevron vendor and benefits planning/design executives for hearing
       their voice, exceeding all standard expectations and creating an exceptional level of account service

                                                   Education
Loma Linda University, School of Public Health, MPH - Health Education and Public Health Nutrition
Loma Linda University, School of Public Health, RD – Dietetic Internship
Pacific Union College, B.S. Degree – Major in Foods and Nutrition, Minor in Chemistry


                                                        2

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Strategic Key Account Management Resume 4 7 2011

  • 1. Jesica Lyn Baker, MPH RD (213) 718-2320 . jesicalbaker@gmail.com STRATEGIC KEY ACCOUNT MANAGEMENT Summary of Skills  Personal commitment to integrity, collaboration and flexibility  Cultivates relationship driven key accounts that are based on profit, potential profit and name brand recognition  Brings the voice of the customer into the organization and mobilizes companywide resources through premium customer care to ensure that all needs are met  Develops and executes customized client strategies that enable the organization to meet company goals, increase market share and maximize product servicing  Leads and works productively as part of high performance teams with proven ability to create a competitive advantage with the customer  Effective and productive organization, interpersonal, analytical, negotiation and networking skills, combined with a strong personal presence  Specialized expertise in Population Health Management/Workplace Wellness and Behavioral Health marketplace Relevant Professional Experience Health Management, Workplace Wellness Consultation/Implementation Present-2007 Subject Matter Expert/Consultant, Jesica L. Baker & Associates  Through specialized knowledge, occupational experience, education and research, guides non-subject matter expert decision makers to address issues and take appropriate action  Offering services to corporate and nonprofit entities to establish health management/wellness strategies and identify potential vendors in order to take advantage of new grant programs to improve health and reduce medical utilization Director/Consultant, Health Risk Management Practice (HRM), Lockton Insurance, LLP  Gained confidence of producers/service teams to consult with 45 key clients within 18 month period  Utilized clinical data, survey and assessment tools and knowledge of vendor market to successfully implement and monitor customized population health management strategies for corporations  Designed health risk management programs to produce outcomes including high percentages of engagement, increased productivity, reduced absenteeism and disability, and reduction of overall health risks resulting in an improved corporate health status  Developed statistical data for measurement of VOI and ROI for wellness program dashboard to ensure economic benefits for individuals and corporation  Contributed to the ongoing development and enhancement of Lockton’s regional and national Health Risk Management Practice including compliance with state and national policy and regulations  Interpreted existing and pending health care reform initiatives for clients to maximize current employee health benefits with prevention and wellness incentives Consultant, UCLA Center for East/West Medicine  Educated clinicians regarding opportunities for entry into the corporate marketplace for alternative/complimentary medicine products  Consulted with Center staff on creation of content for a strategic plan in order to obtain senior management approval to develop commercial opportunities 1
  • 2. Jesica Lyn Baker, MPH RD Strategic Key Account Management, Team Leader, Director and Executive 2007-1986 Manager, Strategic Regional Accounts/Wellness Consultant, American Specialty Health  Successfully positioned company as a leader in the worksite wellness and disease management program industry with major consulting houses  Gained trust of major houses resulting in invitations to provide proposals to their key clients ranging from Fortune 500 companies to Public Sector entities  Enabled company to enter School District market by selling, implementing and managing lifestyle behavior and workplace wellness programs Senior Account Manager, Blue Shield of California  Negotiated renewals and managed $10 million book of business for retention, in-group growth and customer satisfaction  Utilized strategic business plans to develop partnerships with key brokers to increase loyalty to the BlueShield brand and promote full product line  Led account management team and worked closely with internal departments to enhance customer service to members and group contacts  Consistently met and exceeded retention/profitability goals Director, Strategic Account Management, Health Allies  Defined process and built Account Management infrastructure for entrepreneurial health/technology startup company that was acquired by United HealthCare as their Ancillary Benefits platform  Implemented first clients including Pitney Bowes  Developed expertise in Consumer Directed Healthcare and e-health trends Corporate Assistant Vice-President – Value Options (VO)  Capitalized on opportunities to form and implement strategic business partnerships through the development of the Client Advisory Group consisting of existing and new key clients in merged company, Value Options (VBH and Options))  Developed and implemented standard Account Management operations, standard Client Strategic Business Plans and best practices in all regions  Linked Strategic Account Management and Quality Management practices company-wide  Improved retention, reporting and bottom line performance, creating the opportunities for increased revenue through additional add-on business units and products with clients Regional Vice-President – Western Region, Value Behavioral Health (VBH)  Guided senior management through adoption of Strategic Account Management methodology as part of corporate merger between APM and VBH  Responsible for 65 regional and national corporate clients with revenues from Behavioral Health benefit products in excess of $50 million  Increased profitability through successful contract renewal negotiations and introduction of new products resulting in add-on business for key clients Key Client Team Leader - American Psych Management (APM)  Developed concept, designed and implemented dedicated key client multi-disciplinary, high performance team to retain and expand business from corporate clients including Stanford University Student Health Service, Chevron, Wells Fargo, TRW, McDonnell Douglas, Pacific Gas & Electric (PG&E)  Responsible for key client retention and business growth in addition to team operations including clinical, quality assurance, customer satisfaction, training, personnel, and budget  Acknowledged in writing by senior Chevron vendor and benefits planning/design executives for hearing their voice, exceeding all standard expectations and creating an exceptional level of account service Education Loma Linda University, School of Public Health, MPH - Health Education and Public Health Nutrition Loma Linda University, School of Public Health, RD – Dietetic Internship Pacific Union College, B.S. Degree – Major in Foods and Nutrition, Minor in Chemistry 2