My girlfriend and I gave this talk at the 2008 Bay Area Lupus Foundation (BALF) Subchapter Training Day. In it we explain how you can use Web 2.0 and social media technologies to promote your lupus sub-chapter. Of course this information is valid for almost any other website, company, or agenda that anyone might want to promote.

1. Using the Power of
Web 2.0 to
Promote your
Lupus Sub-Chapter
by Pamela Gross and Donald Burr
Santa Maria Sub-Chapter

2. Topics We’ll Cover
What is Web 2.0?
Why Build a Community?
Blogs
Podcasts
Twitter
Social Networks, Event Calendars

3. What is Web 2.0?
Creativity
Sharing
Collaboration
Community
Social Networking

4. Why Build a Community?
A place for like-minded individuals to
gather
“The digital water cooler”
Word of mouth advertising
They do all the work for you
Critical Mass is the key

5. Blogs
Not just “what I had for breakfast”
Blogroll - Build relationships
Comments - Community
Easy to set up and use
Free
Wordpress.com, Disqus.com

6. Podcasts
“TiVo for radio”
Download and listen at your
convenience, for free
Not as difficult to produce as you might
think
Requires almost no outlay of cash

7. You could go fancy...

8. ...but you don’t have to!

9. Hosting your Podcast
TalkShoe.com
“Live call-in” type shows, or shows
with multiple hosts
Skype - a podcaster’s best friend
Libsyn.com

10. Twitter
Micro-blogging + Instant Messenger
Gets your message out fast and wide
Use to promote your site, blog, podcast
Be spontaneous
“I just read this interesting article...”
“Wow, just saw lupus on TV...”

11. Twitter in Plain English

12. Social Networks
Facebook - for the young adults
MySpace - for the tweens + teens
LinkedIn - for networking with your
peers

13. Facebook Applications
Events
Groups
Causes
Recruitment incentives
Let your community do your work

14. Upcoming.org
Social calendaring
Advertise your events
Integrates with Outlook, Google
Calendar, etc.
Attendees can easily invite more
Let them do your work for you