How do we raise feedback? Maybe the better question is, how do we cultivate it, nurture it, and make sure we're getting actionable feedback. Raising Feedback is about just that. Learn 7 phrases, or words to design by, that can help us get better feedback during a presentation.

1. Raising
Feedback
The bonsai is shaped to
limit growth,
redistribute foliar vigor
to areas requiring
further development,
and meet the artist's
detailed design.
Photo source: Flickr, © Hoffheins

2. Hi, I’m
Chuck
Borowicz
Visual designer for
EightShapes
11 years in the trenches
Art Institute of
Washington alumni
Photo source: Flickr, © hellothomas

3. @chuckborowicz
Photo source: sxc.hu, © Tombey1984

4. @Art_Institutes
Photo source: sxc.hu, © Tombey1984

5. Raising
Feedback
Photo source: Flickr, © Hoffheins

6. Presenting work is
more than just
talking about
something I made.
‣ It’s a chance to educate
‣ Learn something myself
‣ Convince someone my
idea will work for them
Photo source: Flickr, © j.reed

7. Photo © Lucasfilm Ltd.

8. Words to design by
‣ Design with intent
‣ Lead the conversation
‣ Make a list
‣ Create a roadmap
‣ Be confident, not cocky
‣ Get everyone on the same
page
‣ Don’t wait for a meeting to
get feedback
Photo source: Flickr, © Hoffheins

9. Design with
INTENT
Photo source: Flickr, © Hoffheins

10. Design choices are based
on two things
‣ Project Goals
‣ My Personal Preference

11. It’s okay to not have an
answer right away!
‣ Be honest
‣ Acknowledge the point
‣ Make sure to come back
with an answer

12. Lead the
CONVERSATION
Photo source: Flickr, © threeseamonsters

13. Left on their own, clients will play
Pin The Tail On The Donkey
Photo source: Flickr, © Glisglis

15. “So, what do you think?”
How many times have you opened
Dan Brown
design conversations this way? If you do,
and your meetings go anything like
mine, you don’t get much direction.
Participants may not know how to
respond to open-ended invitations for
feedback, staring blank-faced and
maybe a little bewildered.
http://www.eightshapes.com/blog/2012/01/09/getting-better-feedback/

16. Simply asking,
“what do you
think?” is asking
for a hug.
Photo source: Flickr, © kudumomo

17. e right question isn’t,
Do you like it?

18. e right question is,
Does this meet our goals?

19. If you meant to
make what you
made, you’ll mean
what you say.

20. Tell someone
where to go,
you’ll get the
candy.
Spin them
around and
get the stick.
Photo source: Flickr

21. Make a
LIST
Photo source: Flickr, © threeseamonsters

22. My lists consist of...
‣ Things that I know are
weak
‣ Things that work, but
might make my client
uncomfortable
‣ Things I don’t know
about — save some
space to make notes
based on the feedback

23. Our list
becomes
our path.
Photo source: Flickr, © timo

24. Can we stray
from the path?
YES!
Photo source: Flickr, © 顔なし

25. Do we leave the
path entirely?
NOPE!
Photo source: Flickr, © 顔なし

26. Presentations are
time-constrained!
Photo source: Flickr, © OiMax

27. Create a
ROADMAP
Photo source: Flickr, © caribb

28. Define expectations
‣ What are we talking
about today?
‣ What do I expect you
to weigh-in on?
‣ Next steps. Where will
we go from here?

29. Photo source: Flickr, © mindgutter

30. Why do we use maps?
‣ To get our bearings
‣ We can see where we’re
going and what we’ll go
through towards the
destination
‣ We’ll be alerted to
transfers or obstacles
ahead of time
Photo source: Flickr, © mindgutter

31. Clients want to
know why they’re
looking at
something just as
much as they want
to understand my
rationale.

32. Failing to preface a
presentation means
my audience spends
more time guessing
and less time
listening.

33. Be Confident
NOT COCKY
Photo source: Flickr, © chrissam42

34. What’s your tone?
‣ How I phrase a
question is just as
important as what
I’m asking
‣ Sounding like a pro
will help you
become a pro
‣ Being polite is
awesome!
Photo source: Flickr, © raichovak

35. Some of the best
talent in our field
are known first for
being nice.
ey’re known
second for their
skills.

36. Get Everyone On
THE SAME PAGE
Photo source: Flickr, © Slainte

37. Why do we need consensus?
‣ Requests made outside
the group still need to
be approved by the
group
‣ Working on requests
not approved by the
group means I might be
burning time and
budget I don’t have

38. Yup, another list
‣ Build it during the
presentation
‣ Put it where
everyone can see it
‣ Adding someone’s
thoughts as they
happen makes them
feel more like part of
the process
Photo source: Flickr, © ellenm1

39. Sketching Studios
‣ A more efficient way
to explain complex
ideas
‣ Drawings can be
modified
‣ Sketching helps us
solve problems we
only discovered
because we
sketched.
Photo source: Flickr, © danmachold

40. If you’re opening up Photoshop to solve
design problems and not sketching first,
You’re Doing It Wrong.
Photo source: Flickr, © youngdesign. Adobe Photoshop and its logo are
© Adobe Systems Incorporated. All rights reserved.

41. Don’t Wait For e Presentation
TO GET FEEDBACK
Photo source: Flickr, © Grufnik

42. Who can we call on?
‣ Co-workers
‣ Friends
‣ Family? Maybe not,
unless we want that
hug
Photo source: Flickr, © c.a.s.e.y

43. Use Social
Media
‣ Dribbble
and Forrst
‣ Twitter +
CloudApp
‣ Flickr
Groups

44. Words to design by
‣ Design with intent
‣ Lead the conversation
‣ Make a list
‣ Create a roadmap
‣ Be confident, not cocky
‣ Get everyone on the same
page
‣ Don’t wait for a meeting to
get feedback
Photo source: Flickr, © Hoffheins

45. anks for
listening :)
Photo source: Flickr, © Hoffheins