88. COMPETITIVE RESEARCH HEURISTIC EVALUATIONS REQUIREMENTS GATHERING PERSONA DEVELOPMENT CONTENT INVENTORY SITEMAPS INFORMATION INTERACTION ARCHITECT DESIGNER WIREFRAMES USER TASK FLOWS GUERILLA USABILITY TESTING
BMW.CAEarliest examples from BR of wireframesExisting client already in maintenance modeProjects were continuous and focusedNo proper UCD methodology applied
BMW.CAEarliest examples from BR of wireframesExisting client already in maintenance modeProjects were continuous and focusedNo proper UCD methodology applied
Lead to us working with Kayak.com / AOL Travel to implement the same kind of ideas “Rapport” for Travel.
We were given every possible piece of information EA had on:The current state of the console marketConsumer brand awarenessBranding initiativesUsability Testing
As well as PersonasPersonas were developed based on market research and client input.
And an internal component scanA scan of all current properties was done to find and compare similar features to highlight best practices.
During discovery the client, creative director, and I worked on concepts for a new EASPORTS.COM
Note the DateReplacement of Sitemap with Table of ContentsIntroduction of Version HistoryUpdates this Version
New Annotation StyleHeader considered across main brand sites
More detailed Game FinderFutureproofed – XBOX360
Homepage Wireframe
As well as projected content roadmaps for the various tiers of games.
Explanation of the page structure for Interface Development.
Exmaple of widget/Grid layout.
Designed elements included in notes to convey concepts such as transparency.