Learn the latest in real estate online marketing through email marketing with these slides from Boston Logic's latest LogicClassroom.

1. T: 617.266.9166 www.bostonlogic.com Email Marketing Benefits and Strategies with Constant Contact Presented by: Boston Logic Ashley Osgood, Marketing Associate Angela Davis, Marketing Associate

2. Classroom Overview T: 617.266.9166 www.bostonlogic.com

3. Email Marketing T: 617.266.9166 www.bostonlogic.com

4. Email Marketing Challenges: 2011 New Communications Channels Communication becoming more “social” Social Media more instant T: 617.266.9166 www.bostonlogic.com

6. Brief

7. Simple

8. To-the-pointKeep all this in mind when creating your marketing emails! T: 617.266.9166 www.bostonlogic.com

9. Email Marketing: Inboxes Inbox Overload WAS: No Bad Stuff NOW: Too Much Good Stuff The Difference Today? Time / Priority T: 617.266.9166 www.bostonlogic.com

10. Email Marketing: 2011 ISP Email Management Not Enough to Get Into Inboxes Need to be “above the line” What You Want / Need to Read Everything Else T: 617.266.9166 www.bostonlogic.com

11. Email Marketing: 2011 Deliverability and Engagement Deliverability: the ability to get an email to the inbox ISP’s are getting smarter Microsoft will use user behavior to determine where your emails go Email-Placing Criteria: Message read, deleted Message deleted without reading Message answered Frequency of sending /reading messages from certain sender T: 617.266.9166 www.bostonlogic.com

12. What Does This Mean? Future of Email is Still Strong Email will evolve Needs to keep up with social media channels I.E., Facebook introduced more enhanced messaging “Batch & Blast” email marketing will see less success Email needs to be more relevant to users in order to succeed T: 617.266.9166 www.bostonlogic.com

13. Email Is Not Dead! “Nearly 10% of opens are on a mobile device. Mobile open rates range from 2-19%” - Litmus “The dominance of email activity on mobile devices increased from 37.4% to 41.6% of US Mobile internet time” – The Nielsen Company “58% of people start their online day by reading emails.” - ExactTarget’s Email X-Factor Study, 2011 T: 617.266.9166 www.bostonlogic.com

14. How To Survive Email Marketing Email Marketing Rules: Know and expect that email address churn may rise. Make sure your emails are easy to read and open. Keep emails simple. Use less images, be brief, and think smartphone-access. Trust is Important: do not spam your contacts. Make your emails interactive and social: enable easy sharing T: 617.266.9166 www.bostonlogic.com

15. Marketing Strategies: Subscribers Get to know your subscribers Do not email too frequently Keep messages consistent i.e., weekly newsletters Keep subscribers organized by groups Keep your emails relevant to your groups Content is Key Keep them engaged! Quick headlines, brief content, and promotions Integrate with Social Media Ask them to share! T: 617.266.9166 www.bostonlogic.com

16. Email Marketing Made Easy Streamline the process & automate your email process Take time to create content and schedule emails Visibility Use less images: don’t always display correctly or are blocked Measure Your Results See Constant Contact Analytics to determine email success Conduct A/B testing Psst! MailChimp recently doubled its free email marketing services. www.mailchimp.com T: 617.266.9166 www.bostonlogic.com

17. Email Marketing Provider: Constant Contact Benefits Organize contacts into lists for segmented emails Emails and newsletters more visually appealing Easy to use Analytics See who opens your emails and what they clicked on T: 617.266.9166 www.bostonlogic.com

18. Email Marketing Provider: Constant Contact Analytics See who opens your emails and what they clicked on T: 617.266.9166 www.bostonlogic.com

19. @BostonLogic Questions? For future (and past) webinars by Boston Logic: www.bostonlogic.com/blog/category/logicclassroom/ Read SEO Tips on our Real Estate SEO Blog: www.realestateseo1.com For more information, contact: Ashley Osgood, aosgood@bostonlogic.com Angela Davis, adavis@bostonlogic.com Phone: 617.266.9166 T: 617.266.9166 www.bostonlogic.com