Keyword research is an important first step for any real estate SEO campaign. Before you can attempt to drive traffic to your site, you must know what you clients are "attracted" to and searching for online. In this LogicClassroom, we will go through the basic steps of initiating successful keyword research. We will discuss common mistakes and provide you with helpful insider tips that will improve your keyword use and, ultimately, your SEO campaign.
LogicClassroom: Using Keyword Strategy to Improve Real Estate SEO
1. USING KEYWORD STRATEGY TO
IMPROVE REAL ESTATE SEO
Presented by:
Leah Tagliarino
Marketing Intern
Boston Logic Technology Partners, Inc
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AGENDA
• Why do we need Keyword Research?
Overview
• What to avoid when doing keyword research
Common Mistakes
• Ways to initiate the best Keyword Research
Learning the Right Practice
• Insider information from SEO experts
Helpful Tips
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Get
new ideas for
content
Reveal the
competition
WHY DO WE NEED KEYWORD RESEARCH?
To focus our content on quality keywords
To evaluate the traffic of our keywords
To evaluate how competitive our keywords are
To find new keywords
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COMMON MISTAKES
1. Choosing keywords that are too broad
2. Choosing keywords with too much
competition
3. Choosing keywords without enough traffic
4. Choosing keywords that don’t convert
5. Trying to rank for one keyword at a time
Source: SEOmoz
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APPLY THE TECHNOLOGY…
Throw out
keywords
that don’t
rank
Use a
healthy
distribution
of rankings
Search your
keywords to
ensure
relevance
Use Google
Adwords
Keyword
Tool
10. USE GOOGLE TRENDS
Visually oriented
Like AdWords Keyword Tool, displays keyword volume
Compares keywords and shows search trends
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HELPFUL INSIDER TIPS
• New Google tool
• Search keywords by location
Google Adwords Keyword Planner
• See what competitors are doing
• View competitor rankings
Competitor Analysis
• Paid Google ads
• Pay-per-click
• Ensure your keywords will rank
PPC Campaigns
Understanding keyword research for a broad perspective.
Common mistakes when approaching keyword research. Taken directly from an SEOmozblog post.
Get a sense of the kinds of people who visit your site, how they got there, and what they are looking for. Google Analytics allows you to see what people put into search engines in order to get to your website.