It is becoming increasingly important for real estate companies to have mobile-optimized sites, especially as smartphone growth continues to rise. This LogicClassroom will discuss mobile strategies companies should take in order to stay ahead of the technology game. More specifically, learn how to strengthen real estate mobile SEO by improving site architecture, targeting local searches, and taking advantage of location-based services.

1. MOBILE BROKERAGE STRATEGIES:
WHAT’S WORKING AND WHY?
Presented by:
Yen Le
Community Management Associate
Boston Logic Technology Partners, Inc

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AGENDA
• Rise in Mobile Phone Use
• Effect of Mobile Search on Real Estate
Importance of Mobile Sites
• Local Search
• Keywords
• Mobile Blogs
• Site Architecture
Maximize Mobile SEO
• Fully Integrated Mobile Site
Boston Logic Solution

3. T: 617.266.9166
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RISE IN MOBILE PHONE USE
 U.S. has 321.7 million mobile
phone subscribers
 17% of mobile phone
subscribers use the Internet
on their phone more than
computers or tablets
 31% of mobile phone
subscribers primary use of
phone is the Internet
0
50
100
150
200
250
300
350
Population Mobile Phones
Millions
U.S. Population Compared to
Mobile Phone Subscribers

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SEARCH VOLUME ON PHONES TO SURPASS THAT
OF DESKTOPS, LAPTOPS AND TABLETS BY 2014
Source: Google

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MOBILE PHONE GROWTH IMPACTING REAL
ESTATE INDUSTRY
Prominence
of Mobile
Phones
Over 6 million
mobile searches
a month with
keyword “real
estate”
77% users have
contacted a
business after
mobile research
Smartphone
users 300%
more likely to
contact real
estate agent

6. T: 617.266.9166
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90% OF MOBILE SEARCHES LEAD TO A FORM
OF ACTION
Mobile Search
Purchase
Product
Visit Business
Call Business
Research More
 Mobile search is more
focused and task
oriented than desktop
search
 Users can call or email
a business quickly after
a search

7. T: 617.266.9166
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MOBILE SEARCH: MORE FOCUSED AND
LOCAL
 94% of Mobile Users Search
Local Information
 Accessing local information
and finding local services are
2 of the top 5 activities for
smartphone users
 Search engines are including
location as a factor for page
ranking and search
relevance
Access
Local
Information
Search
General
Information
Engage in
Social
Media
Read News
Find Local
Services

8. T: 617.266.9166
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CREATE LOCAL-FOCUSED KEYWORDS
Research
Community
Understand
Demographic
Determine
Product
 Keywords used for
desktops may not be
optimal for mobile
 Mobile keywords should
be short and concise
 Google Keyword tool
helps you see how often
specific terms have be
used in searches

9. T: 617.266.9166
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CREATE NEW CONTENT
Regularly
publish blogs
Link back to
existing
content
Attract search
engine
crawlers
Connect with
potential
clients
 Mobile-optimize your blog page
 Easy navigation and fast load speed
 Listings of blog posts in reverse chronological order
 Users can click on links of articles they would like to read

10. T: 617.266.9166
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FOCUS ON SITE ARCHITECTURE
 Best to fully integrate mobile site
 If not ready to fully
integrate, Google Reader mobile
blog page is a good place to start
 Important to keep search prominent
 Optimize structural page elements:
titles, URLs, metatags

11. T: 617.266.9166
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THE BOSTON LOGIC SOLUTION
 Mobile-optimized version of
Sequoia
 Fully integrated
website, CRM, content
management, and IDX property
search
 Contact us for a Sequoia mobile
option package!

12. QUESTIONS???
www.BostonLogic.com/blog
Yen Le
yle@bostonlogic.com
www.bostonlogic.com
617.266.9166