In this LogicClassroom, we will discuss the new prominence of images, infographics, and photography on the Internet. It is becoming increasingly important to supplement written content with visuals on websites and social media campaigns in order to engage a wider audience. Since visuals are processed 60,000 times faster than text, they tend to drive more site traffic and increase browsing time. Learn how you can incorporate images and visuals to your real estate website and social media pages to improve SEO and increase engagement.

1. THE NEW PROMINENCE OF IMAGES,
PHOTOS, INFOGRAPHICS, AND VIDEO
Presented by
David Friedman
President
Boston Logic Technology Partners, Inc

2. WHY ARE IMAGES MORE IMPORTANT THAN
EVER?
 We have more bandwidth.
 Big Beautiful Displays
 Mac Retina Display
 Mobile phones now have vastly improved displays
 Cameras are everywhere
 Image editing is easy
 Video production and sharing is easy
 Infographic creation has been made much easier
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3. 90% OF INFORMATION TRANSMITTED TO THE BRAIN
IS VISUAL, AND VISUALS ARE PROCESSED 60,000X
FASTER IN THE BRAIN THAN TEXT.
- SOURCES: 3M CORPORATION AND ZABISCO
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4. WHICH IS EASIER TO UNDERSTAND?
260,000
The graph shows a growth
rate of 30% when comparing
210,000
2012 to 2011. This January
we saw 180,435 units as
160,000
compared to yeast year’s
135,034 units. We project a
110,000
further growth rate of 45% for
2013 as compared to 2012.
60,000
Q1 of 2013 saw 500,000
aggregate units. We project
600 aggregate units for Q2. 10,000
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7. On Facebook, photos perform best for
likes, comments, and shares as compared to
text, video, and links.
Source: Dan Zarrella
https://www.facebook.com/help/166738576721085/
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8. INFOGRAPHICS
Publishers who use infographics grow in traffic an
average of 12% more than those who don't.
Source: AnsonAlex
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9. INFOGRAPHICS
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10. INFOGRAPHICS IN REAL ESTATE
 Take your market reports to the next level.
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11. VIDEO
 Over 60 hours of videos are uploaded each minute
on YouTube.com.
Source: YouTube
 700 YouTube videos are shared on Twitter every
minute.
Source: YouTube
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12. VIDEO
Posts with videos attract 3 times more inbound links
than plain text posts.
Source: SEOmoz
Viral Video
http://techcrunch.com/2012/12/21/i-still-dont-know-
what-he-is-saying/
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13.  Viewers spend 100% more time on pages with
videos on them.
Source: MarketingSherpa
 25 million smartphone users stream 4 hours of
mobile video per month.
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14. Viewers are 85% more likely to purchase a product
after watching a product video.
Source: Internet Retailer
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15. PINTEREST + INSTAGRAM
Pinterest drives sales directly from its website -- of
people with Pinterest accounts, 21% have purchased
an item after seeing it on Pinterest. Source:
PriceGrabber
http://pinterest.com
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16. WHY DOES ALL OF THIS MATTER SO MUCH?
 Search Engines  Social Media

17. 46.1% OF PEOPLE SAY A WEBSITE'S DESIGN IS THE
NUMBER ONE CRITERION FOR DISCERNING THE
CREDIBILITY OF THE COMPANY.
SOURCE: STANFORD PERSUASIVE TECHNOLOGY LAB
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19. QUESTIONS???
www.BostonLogic.com/blog
David Friedman
dfriedman@BostonLogic.com
www.bostonlogic.com
617.266.9166