SEO Keyword Research - Find The "Low Hanging Fruit" Keywords
++ http://www.boulderseomarketing.com ++ Do you know your target search engine optimization keywords and phrases? You’ve probably brainstormed a list of keywords with your team, did some research on your competitors’ websites, or even better – you used a tool such as Google’s Keyword Planner to research and identify your target SEO keywords and phrases. And after researching and identifying those keywords, you went ahead and strategically implemented them throughout your web copy, new blog posts, in white papers, case studies, and any other content that’s on your website. No doubt, identifying your initial SEO keywords and phrases is one of the most critical aspects of a successful search engine optimization campaign if you want to drive targeted search traffic to your website. After all, search engine optimization is one of the most effective and least expensive marketing programs nowadays. But are you also taking the time to see if these keywords and phrases actually work for SEO Keyword Researchyou? Do you know how you rank for them and if they drive traffic to your site? In this complimentary 45-minute webinar you’ll learn how SEO agencies research and identify “low hanging fruits” keywords and phrases. We’ll show you in detail how to use Google Webmaster Tools to identify these keywords and phrases and we’ll give you ideas on how to put them to work right away. After attending this hands-on session, you’ll know: - How to identify the “low hanging fruits” SEO keywords and phrases - How to pick and choose the keywords and phrases that will immediately increase search traffic to your site - How to put the keywords and phrases to work for you - And how to track and measure the success of your efforts This online session targets anyone involved in driving organic search traffic to a website, including: business owners, marketing professionals, web designers, writers, etc. We also welcome fellow SEO consultants and agencies to attend this session. About The Presenter ----------------------- Chris Raulf is founder of Boulder SEO Marketing, a boutique online marketing agency located in beautiful Boulder, Colorado. The company assists local, national as well international clients with all of their SEO, social media and content marketing needs. Chris has over two decades of hands-on search engine optimization, social media and content marketing consulting experience and the Online Marketing Institute added Chris to their “Top 40+ Digital Strategists in Marketing for 2014” list. He gets a kick out of working with ambitious companies and he strongly believes that any company with a good product or service should take advantage of what the web has to offer in order to reach as many potential customers as possible.
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SEO Keyword Research - Find The "Low Hanging Fruit" Keywords
- 1. SEO Keyword Research: Find Keywords That Will Improve Search Traffic To Your Website Take Advantage of “Low Hanging Fruit” Keywords February 25, 2014 Chris Raulf Online Marketing Expert & Founder Boulder SEO Marketing www.boulderseomarke.ng.com | 720.263.1736 | chris@boulderseomarke.ng.com
- 2. Agenda Quick Intro to Search Engine Op4miza4on Keyword Research Tools Ini4al Keyword Research How to Find the “Low Hanging Fruit” Keywords • How to Track Keyword Rankings • Bonus SEO Tip • Ques4ons and Answers • • • • www.boulderseomarke.ng.com | 720.263.1736 | info@boulderseomarke.ng.com
- 3. About Me • Born and raised in Switzerland • Two amazing kids • Love soccer, mountain biking, hiking, yoga, rock climbing... and craJy Colorado beer • 15+ years in online marke4ng, SEO, SM, CM & lead genera4on • Learn more and connect with me on LinkedIn www.linkedin.com/in/chrisraulf and TwiSer @swisschris www.boulderseomarke.ng.com | 720.263.1736 | info@boulderseomarke.ng.com
- 4. Quick Intro to Search Engine Op.miza.on The 5 Pillars of Search Engine Op4miza4on: 1. Technical Health of Website 2. Website Func4onality 3. On-‐Page Search Engine Op4miza4on – Keyword Research 4. Off-‐Page Search Engine Op4miza4on 5. Social Media Marke4ng www.boulderseomarke.ng.com | 720.263.1736 | info@boulderseomarke.ng.com
- 5. Quick Intro to Search Engine Op.miza.on Resources: • SEO Manager – – – – Keyword research Develop strategy Manage team and drive process Analyze date • Iden4fy “Low Hanging Fruit” keywords • Content Creator – DraJ blog posts, white papers, case studies, etc. • Strategically implement keywords throughout content • Social Media Expert – DraJ and publish social media messages • Strategically implement keywords throughout content – Community management, etc. • Webmaster www.boulderseomarke.ng.com | 720.263.1736 | info@boulderseomarke.ng.com
- 6. If you do …, then this could happen: www.boulderseomarke.ng.com | 720.263.1736 | info@boulderseomarke.ng.com
- 7. Quick Poll Have you done keyword research? www.boulderseomarke.ng.com | 720.263.1736 | info@boulderseomarke.ng.com
- 8. Keyword Research Tools • Google Keyword Planner: hSps://adwords.google.com/ko/KeywordPlanner • Google Webmaster Tools: hSps://www.google.com/webmasters/tools • Wordtracker: hSp://www.wordtracker.com/ • Keyword Discovery: hSp://www.keyworddiscovery.com/ • Plugins, etc. www.boulderseomarke.ng.com | 720.263.1736 | info@boulderseomarke.ng.com
- 9. Ini.al Keyword Research www.boulderseomarke.ng.com | 720.263.1736 | info@boulderseomarke.ng.com
- 10. Quick Poll Are you tracking the rankings of your keywords? www.boulderseomarke.ng.com | 720.263.1736 | info@boulderseomarke.ng.com
- 11. Keyword Rank Tracking www.boulderseomarke.ng.com | 720.263.1736 | info@boulderseomarke.ng.com
- 12. Keep Track of Your Rankings www.boulderseomarke.ng.com | 720.263.1736 | info@boulderseomarke.ng.com
- 13. Keyword Rank Tracking Tools • Swiss Made Marke4ng: hSp://swissmademarke4ng.com/ranktracker/ • Moz Rank Tracker: hSp://moz.com/tools/rank-‐tracker • SEO Book: hSp://tools.seobook.com/rank-‐checkers/ • SEO Centro: hSp://www.seocentro.com/tools/search-‐engines/keyword-‐ posi4on.html • Plugins, etc. www.boulderseomarke.ng.com | 720.263.1736 | info@boulderseomarke.ng.com
- 14. …and Measure the Results www.boulderseomarke.ng.com | 720.263.1736 | info@boulderseomarke.ng.com
- 15. Bonus SEO Tip Get your new web pages indexed and searchable on Google in no 4me: www.boulderseomarke.ng.com | 720.263.1736 | info@boulderseomarke.ng.com
- 16. April 8 & 29 in Boulder and Denver Register by Tuesday, March 4, 2014 and get $100 off the registra4on fee with code Feb25. Learn more at: www.boulderseomarke4ng.com/training www.boulderseomarke.ng.com | 720.263.1736 | info@boulderseomarke.ng.com
- 17. SEO Keyword Research: Find Keywords That Will Improve Search Traffic To Your Website Questions? Connect with me: LinkedIn: hSp://www.linkedin.com/in/chrisraulf Twi]er: hSps://twiSer.com/swisschris Google+: hSps://plus.google.com/+ChrisRaulf Connect with Boulder SEO Marketing: LinkedIn: hSp://www.linkedin.com/company/boulder-‐seo-‐marke4ng Twi]er: hSps://twiSer.com/Marke4ngSEOWiz Facebook: hSps://www.facebook.com/BoulderSEOMarke4ng Google+: hSps://plus.google.com/+Boulderseomarke4ng www.boulderseomarke.ng.com | 720.263.1736 | chris@boulderseomarke.ng.com