2. IR-survey 2012
A total of 113 respondents from over
100 companies listed on Nasdaq OMX
Stockholm answered questions
regarding the equity market
The survey was conducted during the
period 20 Nov – 7 Dec
51 CEOs and CFOs as well as 46 IR & Head of
communications participated
© Box IR 2012

3. Table of contents
• Variable pay based on KPIs?
• Do you know how you are percevied by the financial
market participants?
• Have you ever actively worked to alter your shareholder
base?
• Knowledge of how the markets price your share?
• How would you act if the quartely reporting requirement
was eliminated?
• Which reporting activities are overly cumbersome?
• Greatest IR challenges in the coming 12 months?
• Appendix
CEO/CFO & IR questions
© Box IR 2012

4. Less than 20% has variable compensation
Do you have a variable compensation based on KPI:s on your IR work?
© Box IR 2012

5. Do you know how you are perceived by the
financial market participants?
© Box IR 2012

6. 4 out of 10 work actively with the
shareholder base
Do you, or have you, actively worked to change the shareholder base?
© Box IR 2012

7. Knowledge of how the markets price the share?
© Box IR 2012

8. Companies ambivalent on quartely
reporting
© Box IR 2012

9. Text & numbers tougher than presenting
” Nothing particularly ”It is simply part of the
cumbersome.” job.”
Mid Cap Large Cap
”Extended IFRS
”Nothing. The report It is a time-consuming
requirements in the
creates a natural basis for process, but would not
call any component interim reports.”
dialogue with the market Mid Cap
on performance.” "overly cumbersome."
Small Cap Small Cap

10. On the agenda the upcoming 12 months
© Box IR 2012

11. Questions in the survey Appendix 1
What is your position and where is your company listed?
Who are you reporting to?
1. Which criteria (KPIs) are used to follow up on your IR efforts?
2. Do you have a variable compensation based on these criteria?
If yes, how many months is the ceiling?
3. Do you use perception studies to find out how the financial markets percieve your
company and your IR efforts?
4. Do you, or have you, actively worked to alter your shareholder base?
5. When the fair value of the company is not reflected in the share price…
We are mostly aware of the reasons
We are mostly not aware of the reasons
6. Do you produce a board report containing share price development, valuation, estimates
etc?
7. How would you act if the requirement on reporting quartely was abolished?
We would continue as before
We would publish full semiannual reports and a lighter quartely version in between
We would only report semiannual
Other alternative
What reporting activities do you consider to be to burdensome?
8. What, in your view, are the greatest IR challenges in the coming 12 months?
9. In your view, how do your company’s IR efforts contribute to shareholder value?
© Box IR 2012

12. Communication rooted in target group
Mikael Zillén +46 762 13 00 40 | mikael@boxir.se
Since 2005 worked with financial communications and investor relations
both as self-employed and as senior consultant at Citigate Stockholm.
Institutional sales at Handelsbanken, Nordea and Danske Bank during
more than 15 years. He also has experience from several IPOs.
Tomas Öqvist +46 705 54 34 40 | tomas@boxir.se
Long experience as top ranked equity analyst at e.g. Carnegie and
Alfred Berg. Speaking partner to large Swedish, European and US
institutions and also participated in a number of IPOs and M&A deals.
Since 2007 he has been a consultamt within financial communication
and investor relations.
Anders Bruzelius +46 703 50 40 88 | anders@boxir.se
With his18 years in the financial markets thorough knowledge of equity
valuation and communications. He has worked as an equity analyst at
Danske Markets and Carnegie, where he held top rankings in the
automotive and engineering sectors. Experience from a number of IPOs
and M&A transactions.
Until recently, Anders worked as head of equity research at Swedbank.

13. Box IR
Styckjunkargatan 1
114 35 Stockholm
08-21 41 00
www.boxir.se