Barb Faucette's deck for panel discussion at RECon 2012: Using Social Media to Drive Business

1. How to Increase
Business Through
Social Media
Barbara Faucette, SCMD
Vice-President Corporate Mall Marketing
CBL & Associates Properties

2. • 4 Common Myths of
Social Media
• 7 Business Drivers of
Social Media Marketing
• Creating Online
Engagement to Fuel
Offline Sales
Photo Source: Unknown

3. 4 Common
Social Media Myths
2. Small Business Must
be on Social Media
3. If You Build It, They
Will Come
4. It’s Free
5. Social Media is Only
for Broadcasting
Messages

4. 7 Business Drivers of
Social Media Marketing
• Enhance Branding &
Awareness
• Protect Your Reputation
• PR Emphasis
• Build Community
• Enhance Customer Service
• Research & Development
• Drive Sales & Leads
Source: Jason Falls, Founder, Social Media Explorer, Photo Source: Unknown

5. People see value
and come back
Highly engaged user They develop an
base = increased value emotional connection
to your brand
They connect to other
users who share that
emotional connection

6. Photo Courtesy of Volkswagen of America

9. Twitter as a CRM Tool

11. Crisis Management
Joplin, MO – May 23, 2011. Photo Source: Unknown

15. Photo Source: Unknown

16. Thank you
Barbara Faucette, SCMD
Vice-President Corporate Mall Marketing
CBL & Associates Properties