1. Using for the Job Search
December 2011
Bradley Jobling

2. Reasons for Using LinkedIn
• Required by the NYS DOL.
• Provides a “career story” platform.
• Creates a resume on steroids.
• Graphs your network visually.
• Makes communication with network easy.
• Suggests targeted job opportunities.
• Used by recruiting managers & recruiters.
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3. LinkedIn Demographics
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4. Linked In Statistics
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5. Interesting LinkedIn
• Experience + Relationships + LI = Power
• LinkedIn is governed by the laws of SEO.
• LinkedIn is becoming more social.
• Social media sites are only tools.
• Breitbarth recommends 2 to 3 hours/week.
• A full profile shows that you are “with-it”.
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6. LinkedIn Connections
• First Level: “trusted” relationships, contact
directly
• Second Level: friends of friends, contact
through introductions or InMail
• Third level: non-connected group members,
contact through introductions or InMail
• Network: groups members
• InMail: contact non-connections, 10 per
month
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7. LinkedIn Network
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8. LinkedIn Profile
• Name & Headline
• Summary
• Experience & Recommendations
• Skills & Education
• Additional & Personal Information &
Contact Preferences
• Apps
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9. Name & Headline
(Not Good)
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10. Name & Headline
(Good!)
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11. Name & Headline
• Use full name with PhD credentials.
• There is a maiden name field.
• A professional looking headshot is
important.
• The headline is equivalent to a 30 second
elevator pitch.
• The headline can be narrative or keywords.
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12. Summary
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13. Summary
• 2000 character cover letter
• 1st Paragraph: Position sought, goals, or
business proposition
• Middle: Current career skills & experience
• Last paragraph: Value statement
• Specialty Lists: Skills you possess
• Contact Information: Email, phone & IM.
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14. Experience & Recommendations
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15. Experience & Recommendations
• A current position is required (i.e. consulting).
• Each position should have 2 to 3
recommendations.
• Leave recommendations for others to get
recommendations.
• Job Titles should be search-friendly.
• List volunteer activities & similar
engagements.
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16. Skills & Education
• LinkedIn allows up to 50 skills.
• Use pre-defined terms for standard skills.
• Skills can help you find connections,
groups, companies and jobs.
• List all institutions including high school.
• Include certifications and training classes.
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17. Additional & Personal Information
& Contact Preferences
• Add websites, blogs, twitter accounts
with “other”.
• Contact preferences should all be
checked.
• Don’t show marital status or birth year.
• Include IM.
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18. Apps
• SlideShare
• Wordpress
• My Travel
• Reading List by Amazon
• Twitter
• Google Presentations
• LinkedIn Events
• Financial Times E-Bookshelf
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19. Linked In Profile Guidelines
• Add content if it adds to your story,
credibility, provides a competitive
advantage, makes it easier to be found.
• LinkedIn research shows you will be 40%
more productive if your profile is 100%
complete.
• LinkedIn will become the most productive
after 250 connections.
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20. Profile Completeness
• Name & Headline: 25%
• Picture: 5%
• Summary: 5%
• Specialties: 5%
• Education: 15%
• Past Job 1 & 2: 15% each
• Recommendation 1 - 3: 5% each
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21. LinkedIn Home & Status Updates
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22. LinkedIn Status Updates
• Post events you will be attending.
• Interesting articles that you read with
commentary.
• New web sites you’ve found recently.
• Links to your new blog posts or videos
you created.
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23. LinkedIn Groups
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24. LinkedIn Groups
• LinkedIn allows you to join 50 groups. Join as
many as possible.
• Join: affiliate groups, industry groups, LinkedIn
user groups, and super regional groups.
• Participate in group discussions & make online
and in-person connections with members.
• Email notifications from large groups can be
muted.
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25. Set up Task List
1. Fill in all sections, except summary &
headline.
2. Write and post “killer” headline.
3. Write and post summary.
4. Post your first status update.
5. Create saved searches for new connections.
6. Add connections and join groups (email,
colleagues, alumni & searched profiles).
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26. Weekly Networking List
• Review home page & connection statuses.
• Respond to inbox messages & invitations.
• Review group discussion boards.
• Review network status updates and respond
appropriately.
• Invite new people to your network.
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27. Monthly Review Items
• Review your profile for corrections or
additions.
• Make a list of people to contact.
• Revise new connection searches for
effectiveness.
• Write several unsolicited recommendations.
• Introduce to of your connections to each other.
• Look and respond to LinkedIn Answers
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28. http://learn.linkedin.com
www.linkedin.com/in/bradleyjobling
bjobling95@gsb.columbia.edu
@bradjobling
201-723-8605