Top hills midwest avenue sales kit ver1

FLAGSHIP A
JB CITY CENTRE
FLAGSHIP B
NUSAJAYA
FLAGSHIP C
WESTERN GATE
DEVELOPMENT
FLAGSHIP D
EASTERN GATE
DEVELOPMENT
FLAGSHIP E
SENAI-SKUDAI
• New Financial District
• Danga Bay Integrated
Waterfront City
• Upgrading of Central
Business District
• Tebrau-Plentong Mixed
Development
• Customs Immigration and
Quarantine Complex (CIQ)
• JB-Singapore Causeway
• Lido Boulevard
• Kota Iskandar
• Puteri Harbour
• Medini
• EduCity
• Southern Industrial Logistics
Cluster (SiLC)
• LEGOLAND ® Malaysia
• Pinewood Iskandar Malaysia
Studios
• Health and Wellness Projects
• Port of Tanjung Pelepas
• Tanjung Bin Power Plant
• Malaysia-Singapore Second
Link
• RAMSAR World Heritage
• Tanjung Piai – Southernmost
Tip of Mainland Asia
• Free Trade Zone
• Tanjung Langsat Industrial
Complex
• Tanjung Langsat Port
• Pasir Gudang Industrial Park
• APTEC (Lakehill Resort City)
• Senai International Airport
• Senai Cargo Hub
• Senai High-Tech Park
• MSC Cyberport City
• Johor Technology Park
• Johor Premium Outlet
Iskandar Malaysia is divided into five
economic flagship zones, of which Nusajaya
lies in the centre.
Estimated to have 1.35 million people or
43% of Johor's population of 3.17 million by
2025
Iskandar Malaysia attracted committed
investments totalling RM111.37bil from 2006
up to March 31 2013.
Of the total cumulative committed
investments, RM44.82bil, or 40.2%,
represents investments that have been
realised.
5 FLAGSHIP ZONES IN ISKANDAR MALAYSIA

Flagship A: Johor Bahru
 The city of Johor Bahru is Malaysia's 'Southern Gateway',
receiving 60% of foreign tourists who visit Malaysia.
 Johor Bahru is the Central Business District and the State
Capital of Johor. It is also the main gateway into and out
of Singapore (via the Causeway).
 The current key economic activities in Flagship A are
financial services, commerce and retail, arts and culture,
hospitality, urban tourism, plastic manufacturing,
electrical and electronics (E&E) and food processing.
 In the future, a multi-modal terminal will be developed in
Flagship A, as well as an MRT/LRT system connecting
Johor Bahru City Centre to other areas in Iskandar
Malaysia.

Key Landmarks: Danga Bay
 Danga Bay is an integrated waterfront development within
Iskandar Malaysia covering approximately 450 acres, including an
international financial and commercial centre, a multi-model
terminal and other iconic developments.
 This "Vision City of the South" Phase I makes up 240 acres of an
Integrated Waterfront Development comprising financial,
commercial, residential, lifestlye, leisure and family-oriented
tourism development.

Key Landmarks: CIQ Complex
 The Bangunan Sultan Ibrahim (BSI) is the largest Customs,
Immigration and Quarantine Complex in Malaysia. It occupies an
area of 232,237 sqm (2,499,780 sqft).
 The CIQ is connected to JB Sentral, which is the transport hub
for Johor Bahru. The total area of JB Sentral is 79,000 square
metres (850,000 sq ft), almost two times larger than KL Sentral.

Key Landmarks: CIQ Complex
 The hub has a KTM railway station and a bus station (9,500 sqm
or 102,000 sqft). The bus station is expected to handle
approximately 15,000 bus passengers per hour.
 A LRT (light rail transit) system will be constructed beginning
around 2015 to include JB Sentral as its main terminal. The
project is expected to complete by end of 2019. The system
would be known as RAPID (Rangkaian Pengangkutan Integrasi
Deras) Transit System (RTS).

Key Landmarks: The Causeway
 The Johor-Singapore Causeway is a 1,056-metre causeway that links Johor Bahru
across the Straits of Johor to Woodlands in Singapore. It serves as a road, rail and
pedestrian link, in addition to supporting the water pipeline system into Singapore.
 The causeway is connected to the CIQ in Johor Bahru. The complex is linked to Johor
Bahru's Eastern Dispersal Link (EDL) and Inner Ring Road which intersects with the
Skudai Highway (Federal Route 1). On a typical day, it carries 60,000 vehicles.

Key Landmarks: City Centre
 Given city status in 1994, Johor Bahru is a rapidly growing city. Latest
census figures indicate that it is fast becoming Malaysia's second largest
city, with a population of over 1 million.
 The city in itself has a population of 1,334,188 as of 2010, while the
metropolitan Johor Bahru, also known as Iskandar Malaysia, has a
population of 1,730,000.

Key Landmarks: Sultan Ibrahim Building
 Sultan Ibrahim Building was built between 1936 and 1939, officially
opened in 1940 by Sultan Ibrahim himself. It is located at Bukit
Timbalan.
 The building uniquely features a combination of Western and Malay
architecture with its Saracenic design and tower. This building is a
landmark in Johor Bahru as it used to be the tallest building during
the pre-independence era.
 The building once housed the Chief Minister’s office and State
Assembly Hall until they were both moved to Kota Iskandar in 2009.

Johor Bahru City Centre:
Existing Land Use and Activities
 Most of the land in the city centre cannot be developed, especially those classified
under special land use like the Grand Palace (Istana Besar), the Abu Bakar Mosque
and Bukit Timbalan. As the capital city, a large part of the city centre is devoted to
the state administration departments.
 This is reflected in the 34.9% use of land in the city as institutional and government
reserves, the single largest category in the city. Land use by other sectors such as
residential and commercial are relatively lower especially when compared to the
amount of infrastructure available in the city centre.

Johor Bahru City Centre: Land Supply
 Johor Bahru City Centre has limited land supply especially with existing
developments and large portions designated for special use. The following areas
listed below have been identified in the Comprehensive Development Plan (CDP) as
potential areas for development or re-development.

CDP: Regenerating Johor Bahru City
 The key development strategy for the Special Economic Corridor (SEC)
is to regenerate Johor Bahru into a vibrant economic centre while
preserving its cultural and heritage values. Its heritage and cultural
values are important urban elements that give soul and character to
the city.
 South Johor Economic Region (SJER) Concept Development Plan (CDP)
includes comprehensive action plans for urban redevelopment and
urban beautification for regenerating Johor Bahru city.

 Objective 1 - Create a distinct Central Business District (CBD)
 Objective 2 - Encourage diversity in terms of land use, activities and built form
 Objective 3 - Encourage Brownfield Development
 Objective 4 - Encourage living in the city
 Objective 5 - Foster physical continuity and connectivity
 Objective 6 - Reinforce the unique local character and heritage features
 Objective 7 - Preserve and enhance natural environment
 Objective 8 - Promote a vibrant cultural atmosphere
 Objective 9 - Preserve important view corridors
 Objective 10 - Promote public art
 Objective 11 - Promote appropriate street activity
 Objective 12 – Enhance the Waterfront areas of Johor Bahru City

Proposed Land Use Activities For Johor Bahru City Centre

CDP: Johor Bahru New CBD
The Development Approach
 In creating a new business district for Johor Bahru, the approach is to
create a new and bigger core area for the city. The new business
district will create a new business address for the city that must be of
a sizeable size of land development.
 Thus, the proposed new CBD for Johor Bahru will encompass a total
area of 392.40 acres of land or 35.2% of Johor Bahru city centre.

Planning Precincts
The proposed CBD covers an area of
436.58 acres of land and three main
precincts have been defined for the
proposed CBD that will require
comprehensive planning and development.
The planning precincts identified are:
1. The Johor Bahru City Waterfront
Precinct;
2. The Heritage Precinct; and
3. The Business and Central Park
Precinct.

Planning Precincts - The Johor Bahru City Waterfront Precinct:
(A Land Reclamation and Urban Beautification Programme)
 Public Space and Recreation
 Retail and Tourist Shopping
 Dining and Entertainment
 Festival Market – Local Crafts

Planning Precincts - The
Heritage Precinct :
(A Conservation Programme)
 Arts & Culture
 Administration
 Small Professional Offices
 Tourism – Hotels and
Tourist Operators
 Retail

Planning Precincts - The Business and
Central Park Precinct:
(A Redevelopment Programme)
 Financial and Business Centres
 Central Park and Open Spaces
 Mixed and Integrated Development
 Residential – Apartments and Service
Apartments
 Corporate Offices
 Big Box Retail Centres (Malls)
 Tourism – 5 star Hotels
 Convention

Development approach of the proposed CBD

The Master Plan of Johor Bahru the Proposed CBD
The master plan for the CBD is intended to regenerate the older and
uneconomical land into prime properties; but most importantly, it will create the
much needed public spaces and public amenities in the city to meet the needs of
its increasing young population.
A. Creating Parks and Public Realms
 More than 35.51 acres of land will be dedicated to parks and public realms.
These spaces do not only enhance the built environment of the area but also
provides the ‘breathing’ space a city needs. A Central Park of 18.5 acres of
land will be created in the Business and Central Park Precinct as a main
feature of the urban redevelopment program. The Central Park takes the
design of a linear park so as to enhance properties surrounding it and to allow
easy public access from various points of the CBD.
B. Network of Greens and Pedestrian
 The Central Park will be part of a network of parks in the city centre. A
network of pedestrian linkage provides connectivity to the overall CBD area
that links residential areas to offices and shopping areas. The park system will
include the Bukit Timbalan Park, which will be opened to the public once the
state administration moves to Nusajaya, and eventually terminates at the park
in the Johor Bahru Waterfront precinct.

The Business and Central Park District Illustrative Master Plan

The Master Plan of Johor Bahru the Proposed CBD
C. A New Business Address and Economic Opportunities
 The redevelopment of Johor Bahru CBD is to provide a new premium
address in Johor Bahru. New land banks are created around the
Central Park and this will be offered as prime business offices and
retail spaces. These new space provides opportunities for new
economic initiatives to be sited here. Creative industry initiatives can
be one of the major uses of activities here. This will also lead to
demand for inner city living and retail spaces that the Johor Bahru
Business and Central Park precinct needs.
 Seventeen parcels of land can be partitioned over the 93.22 acres of
space. These potential sites ranges from 1.5 to 10 acres plot of land
and its prospective use and its guiding plot ratios are indicated below.
This illustrates the potential of development available within the new
CBD area.

Plan Indicating New Plots Potentially Developed in the CBD

Reviving Sungai Segget
In reviving Sungai Segget, some key objectives identified are:
CLEAN AND ENHANCE SUNGAI SEGGET AS A RIVER PARK SYSTEM By:
 Opening up Segget River and execute beautification programme.
 Execute river catchment management in terms of planning and development
controls for the various land use and activities.
 Better environmental management of storm water/runoff to prevent and
manage pollutants from entering the river system.

Beautify Sungai Segget
 A beautification program should be
undertaken for Sungai Segget and
turn it into the new ‘life line’ for
the city. Not only will the
beautification effort overcome
various environmental issues but it
will also be a gift that can be given
back to Johor Bahru.
 As the river is already lined,
beautifying Sungai Segget can be
done at two levels, at the water
level as well as at the upper level.
Shop houses facing the river can
take advantage by adopting the
frontages of the river and help
maintain the cleanliness of the
river.

CBD The Heritage City
Iskandar Waterfront Holdings Sdn Bhd (IWH) is the Master Developer for Iskandar
Malaysia Flagship A.
 IWH is a strategic partnership between Johor State Government entity –
Kumpulan Prasarana Rakyat Johor (KPRJ) – and businessman Tan Sri Lim Kang
Hoo through Credence Resources Sdn Bhd.
 In addition, Khazanah Nasional Berhad and Employees Provident Fund (EPF)
also have stakes in promoting development in this area via their interests in
subsidiaries and associated companies of IWH.
 IWH managing director Tan Sri Lim Kang Hoo managed to trace and has bought
some 50 plots in various locations, the latest being a plot of 133ha at Jalan
Wong Ah Fook from an old man who had migrated and was the seventh
generation owner.
 The makeover of the city is the state government’s project and IWH has
mandated to see it through.

SOHO Suites
 Located right in the middle
of new Johor Bahru CBD.
 A multipurpose suite that
you can be proud of.
 A space so versatile that you
can use it for many

Building Layout
Ground Floor
 Lobby
 To feature functional management office and 6
commercial lots (814 sf – 1,025 sf).
Carparks
 70 car parks for the basement.
 4 car parks for the ground floor.
 288 car parks for level 1 to 7 totalling 358
Level 8 upwards
 Simplex SOHO Suites
Level 15 upwards
 Simplex and Duplex SOHO Suites

Standard SOHO Suites
1 Room 1 Bath (Range from xxx sf )

Master Bedroom / Executive Office

Wash Room /
Private Power
Room

Duplex Suites Duplex style
(Range from x,xxx sf to x,xxx sf)

Developer Background
 Developer: Midwest Equity Sdn. Bhd.
 Company No: 961977-W
 Date of incorporation: 29 September 2011
 Major Share Holder: Dato’ Azizi Yom Ahmad
(Executive Chairman and Director of Midwest Equity Sdn. Bhd.)
 Dato’ Azizi is also the founder, CEO and major share holder of
New Lake Development Sdn. Bhd., one of the sister companies of
Midwest Equity Sdn. Bhd.
 New Lake Development Sdn. Bhd. was set up by Dato’ Azizi in
1993, with the sole focus on real estate and property
development.
 New Lake Development Sdn. Bhd. emphasises on the need for
attractive locations, good security and umcompromised quality
and building standards. The company also takes into amount of
the need to respect for local culture and societal needs.

 Project: 10 Boulevard, Petaling Jaya, Selangor
 25 acres well-planned and well-designed commercial development consisting of 4
blocks of 6 & 7 storey office uites and ground floor retial outlets.
 Developer: New Lake Development Sdn. Bhd.
 Completion Date: End of 2009
 Type: Commercial
 Tenure: Leasehold
 No. of Units: These 4 blocks of buildings at 10 Boulevard house a total of 59
units, which phase 1 (Bougainvillea and Dhalia) will comprise 29 units, while
phase 2 (Allamanda and Camilia) will comprise 30 units. Each unit is sized
ranging from 1,378 sf to 3,824 sf,
 Launch Price: Ranging from RM490 psf to RM550 psf.
 Boulevard gives impressive amenities and services to meet today business’s
environment. It comes with highly visible and easily accessible lift lobby
entrances which serviced by 32 lifts as well. Besides, there are 2-level of
basement parking with total of 1,301 parking bays and it is under 24-hour CCTV
surveillance and security guard patrols.

 Project: 10 Boulevard, Petaling Jaya, Selangor

 Project: TAR Villas
 Luxurious low-density gated signature bungalows on 17.35 acres land
 Developer: Michigan Properties (M) Sdn. Bhd.
 Completion Date: 2008
 Type: Residential
 No. of Units: (20 units semi-detached & 37 units detached)
 Land Area: 10,366 sf to 14,241 sf
 Built-up Area: 5,919 sf to 8,532 sf
 Launch Price: Minimum RM3 million
 Facilities: 24-hour security, Upgradeable Smart Home Security System,
CCTV surveillance in and around the perimeters, Multi-purpose hall,
Wide roads with pedestrian and jogging track

 Project: TAR Villas
 Luxurious low-density gated signature semi-detached & detached
bungalows

 Project: Taman Damai Jaya, Selayang, Selangor
 3-storey terrace houses
 Developer: New Lake Development Sdn. Bhd.
 Completion Date: 2011
 Type: Residential
 No. of Units: 46 units of 3-storey terrace (minimum built-up of 3,000sf)

 Project: Taman Damai Jaya, Selayang, Selangor
 3-storey terrace houses

 Project: Grandview Apartments,
Melbourne
 Location: 19 Queens Road, Melbourne
(a short tram ride away to Melbourne's
CBD)
 Company: Wanissa Corporation Pty Ltd
(Wholly owned by Dato’ Azizi)
 Description: 13 level residential tower
with two levels of underground car
parking. 78 units of apartment, 2-
bedroom, 3-bedroom and penthouse.
 The building offers a heated indoor pool,
well equipped gymnasium, sauna,
changing rooms and security entrance.
 Date Completed: 2002
 Total Sales: AUD48 million

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