See the full blog post here: http://www.brainrider.com/better-marketing-blog/3-simple-ways-repurpose-content/ What is repurposing content? Simply put, repurposing your content is just recycling – reusing and squeezing the tea bag. Why repurpose content? • Creating new content is hard work and time-consuming. • Repurposing helps your content work better and more efficiently. Repurposing also helps… -Improve SEO. -Reach customers when/how they want to be reached. -Increase the retention and impact of your message. -Quickly test which content types your audience prefers, without much investment. How to repurpose content? • Repurposing content is taking something previously created and transforming it, or a section of it, into fresh content–squeezing the tea bag. Simple ways to repurpose content: Idea #1: Turn content into blog post & social media updates for lead generation. • Write a blog post on every webinar and whitepaper you create. • Write a blog post summarizing the entire webinar. • Better yet, choose 1-key point from the webinar or whitepaper and highlight it in the blog. • Or, try creating a 3-part blog series highlighting different ideas from a longer piece of content. • This helps you capture different types of leads, since they can consume content where they prefer, and also improves your SEO. • Ensure that all high-quality webinars and whitepapers are gated, so blogs push to a landing page and capture leads, rather than pushing to the asset itself. Simple ways to repurpose content: Idea #2: Create a nurturing newsletter • Package up your content and send it to customers and prospects in newsletter form. • Add top social media updates to the newsletters. • Also curate popular industry news and updates from other sources. • This is also a good place to add a timely or relevant sales offer. Simple ways to repurpose content: Idea #3: Make it visual. Create an eBook, Slideshare, video or infographic. • Package up some of your top blog posts and put the main points in an eBook format or a PowerPoint or SlideShare. • This also works great for customer testimonials or case studies. • Infographics are great way to tell a visual story about data or research. Content repurposing mantra: Create, share, repurpose, measure. Every time you create a new piece of content, consider doing the following: -Write a blog post about it -Write a blog series about it -Share it on social media -Share it in a newsletter -Turn it into a webinar or podcast -Create an inforgraphic -Turn it into a PPT, SlideShare or video -Turn it into a Top 5 list or Q&A