Lavasa is planned to be India's first hill city developed with a focus on infrastructure, e-governance, environmental care, inclusiveness, and city management. This presentation on developing the brand for Lavasa is the sole property of Brand Capital and is intended only for internal discussions with the client, and may not be reproduced, modified or shared outside the client organization without Brand Capital's consent.

1. Lavasa : India’s first planned hill
City

2. Leverage your Brand for Value creation
This presentation & ideas is the sole property of Brand Capital, a division of Bennett Coleman & Co.
Ltd. It is solely for internal use of client personnel and may be used only for internal discussions. No
part of it may otherwise be reproduced, modified, circulated, or disclosed outside the client
organization without Brand Capital's prior written consent.

3. Lavasa : India’s first planned hill City

5. Brand Capital Approach

6. The Big Idea
INFRASTRUCT
URE
EGOVERNANCE
/
TECHNOLOGY
ENVIRONMENT
AL
CARE
INCLUSIVENE
SS
CITY
MANAGMENT

7. The Big Idea

8. The Big Idea

9. Consumer Connect Initiative

10. Consumer Connect Initiative

11. Consumer Connect Initiative

12. Connecting the dots through Brand Lavasa

13. Connecting the dots through Brand Lavasa

14. Advertorial

15. Influencing the Influencers

16. Advertorial full page in
The Times of India

17. Advertorial full page in
The Economic Times