Verge 2012-lisbon-hand-over

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Nuno Santos

So(Pho)LoMo - Bringing the Brand to the Social / Local / Mobile intersections.

Technologie Business

Verge Lisbon

So(Pho)LoMo
Nuno Santos
Ogilvy Paris - Head of Mobile
BrandEmotivity - Partner, Strategy

Lisbon, 6 June 2011

Friday, 8 June 12

So, lets get started...

Friday, 8 June 12

So, lets get started...

So (Pho) Lo Mo

Friday, 8 June 12

John Doerr

Venture Capitalist

Partner at KPCB

Friday, 8 June 12

The “magic” intersection

Social Local

Mobile

Friday, 8 June 12

The world’s Third Nation Social Local

Mobile

Friday, 8 June 12

The world’s Third Nation Social Local

Mobile

Source: Mashable

Friday, 8 June 12

160 Million Professionals Social Local

Mobile

Friday, 8 June 12

The fastest ever social network growth Social Local

Mobile

Friday, 8 June 12

Social TV Social Local

Mobile

Friday, 8 June 12

While watching TV

iPad Smartphone

12% 13%
7%
10%
41%
46%
11%
13%

24%
24%

Daily Several times Week Several times month Once a month or less Never

Source: Nielsen Q2 2011
Friday, 8 June 12

The precursor of “Local” Social Local

Mobile

Friday, 8 June 12

83 million subscribers - 16 million buy deals Social Local

Mobile

Friday, 8 June 12

Livingsocial just raised 25 million dollars Social Local

Mobile

Friday, 8 June 12

Community buying power Social Local

Mobile

Friday, 8 June 12

Fund beyond ROI Social Local

Mobile

Friday, 8 June 12

If your business is for the community Social Local

Mobile

Friday, 8 June 12

4 million active users - 1 billion rewards Social Local

Mobile

Friday, 8 June 12

Enabling Local Businesses Social Local

Mobile

Friday, 8 June 12

Social, Local, Mobile Gamiﬁcation! Social Local

Mobile

Friday, 8 June 12

Started as “neighbours helping neighbours” Social Local

Mobile

Friday, 8 June 12

Everyone can become a “Gigwalker” Social Local

Mobile

Friday, 8 June 12

Community
Enablement

Facebook Around me
1 Billion members Near my heart

Social Local

Permanent Mobile Permanent
Social Context Geographic Context

1.3 Billion
3G Connections
Friday, 8 June 12

Path / Pinterest / Facebook...

Friday, 8 June 12

Tell amazing stories...

Friday, 8 June 12

That inspire people...

Friday, 8 June 12

... and get people to inspire other people...

Friday, 8 June 12

SoLoMo
The Structure

Social Local

Mobile

Friday, 8 June 12

Thank you!

Obrigado!

nuno.santos@ogilvy.com

nuno.santos@BrandEmotivity.com

London Paris Singapore Shanghai
Friday, 8 June 12

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Verge 2012-lisbon-hand-over

1. Verge Lisbon So(Pho)LoMo Nuno Santos Ogilvy Paris - Head of Mobile BrandEmotivity - Partner, Strategy Lisbon, 6 June 2011 Friday, 8 June 12

2. So, lets get started... Friday, 8 June 12

3. So, lets get started... So (Pho) Lo Mo Friday, 8 June 12

4. John Doerr Venture Capitalist Partner at KPCB Friday, 8 June 12

5. The “magic” intersection Social Local Mobile Friday, 8 June 12

6. The world’s Third Nation Social Local Mobile Friday, 8 June 12

7. The world’s Third Nation Social Local Mobile Source: Mashable Friday, 8 June 12

8. 160 Million Professionals Social Local Mobile Friday, 8 June 12

9. The fastest ever social network growth Social Local Mobile Friday, 8 June 12

10. Social TV Social Local Mobile Friday, 8 June 12

11. While watching TV iPad Smartphone 12% 13% 7% 10% 41% 46% 11% 13% 24% 24% Daily Several times Week Several times month Once a month or less Never Source: Nielsen Q2 2011 Friday, 8 June 12

12. The precursor of “Local” Social Local Mobile Friday, 8 June 12

13. 83 million subscribers - 16 million buy deals Social Local Mobile Friday, 8 June 12

14. Livingsocial just raised 25 million dollars Social Local Mobile Friday, 8 June 12

15. Community buying power Social Local Mobile Friday, 8 June 12

16. Fund beyond ROI Social Local Mobile Friday, 8 June 12

17. If your business is for the community Social Local Mobile Friday, 8 June 12

18. 4 million active users - 1 billion rewards Social Local Mobile Friday, 8 June 12

19. Enabling Local Businesses Social Local Mobile Friday, 8 June 12

20. Social, Local, Mobile Gamiﬁcation! Social Local Mobile Friday, 8 June 12

21. Started as “neighbours helping neighbours” Social Local Mobile Friday, 8 June 12

22. Everyone can become a “Gigwalker” Social Local Mobile Friday, 8 June 12

23. Social Local Mobile Friday, 8 June 12

24. Community Enablement Facebook Around me 1 Billion members Near my heart Social Local Permanent Mobile Permanent Social Context Geographic Context 1.3 Billion 3G Connections Friday, 8 June 12

25. So (Pho) Lo Mo Friday, 8 June 12

26. Path / Pinterest / Facebook... Friday, 8 June 12

27. Tell amazing stories... Friday, 8 June 12

28. That inspire people... Friday, 8 June 12

29. ... and get people to inspire other people... Friday, 8 June 12

30. SoLoMo The Structure Social Local Mobile Friday, 8 June 12

31. SoLoMo (Pho) The Structure (Pho) The Essence The Story. The Brand. Social Local Mobile Friday, 8 June 12

32. Thank you! Obrigado! nuno.santos@ogilvy.com nuno.santos@BrandEmotivity.com London Paris Singapore Shanghai Friday, 8 June 12

Verge 2012-lisbon-hand-over

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