The Mobile World Congress in Barcelona is over, and this year's exhibition saw a number of launches and trends that marketers should know about. We've put together a brief deck that sums it all up for you in just 10 minutes.

1. Mobile World
Congress 2013
What you need to know
in 10 minutes
Monday, 4 March 13

2. 1 Connected Devices
Monday, 4 March 13

3. Connected Devices
Ericsson expects 50 billion connected devices by 2020. This will disrupt a range of
different industries, perhaps particularly for the automotive industry.
What else is new? Well, we’re finally starting to see some real evidence of this trend.
The first day of MWC13 saw Ford announce the European launch of its collaboration
with music streaming service Spotify. Airbiquity and China Unicom also announced a
partnership to provide telematics services for Chinese car makers.
Monday, 4 March 13

4. 2 Data Data Data
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5. Data Data Data
Inevitably, the vast number of connected devices will generate what we all know is
coming: Big Data. However, this year might be different, as marketers may finally be
able to start making real sense of it all.
IBM CTO Paul Bloom talked up the company’s cognitive computing technology
Watson, and how this will play a significant role in making use of Big Data.
For example, Memorial Sloan-Kettering Cancer Center is already using Watson to help
doctors make a diagnosis.
Monday, 4 March 13

6. 3 Mobile Payment is
gaining traction
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7. Mobile Payment is gaining traction
While we’ve all waited a while for mobile payments to really gain traction, this year’s
exhibition saw some real efforts from key players that is likely to give the area the
boost it deserves.
Samsung launched their Wallet, a direct competitor to Apple’s Passbook. Visa’s
payWave app will be preloaded onto Samsung’s next generation NFC-enabled devices.
MasterCard announced the MasterPass mobile wallet, which will work with NFC as
well. PayPal are going head-to-head with Square and iZettle, and launched a version of
its mobile payment service, PayPal Here.
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8. 4 Mobile Internet in
developing countries
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9. Mobile Internet in developing countries
Affordable phones are key to the growth of mobile Internet in developing countries,
and this year’s exhibition saw the launch of several budget phones.
The Nokia 105 and 301, for example, will cost £13 and £55 respectively. As a result of
this trend, we are likely to continue to see a stellar growth of consumers in Africa and
Asia connecting to the Internet via mobile.
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10. 5 App creation becomes a
commodity
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11. App creation becomes a commodity
The continued growth in smartphone apps does not seem to slow down just yet. This
year’s exhibition saw several companies launching platforms that aim to make the
development of apps even easier.
Examples are Apmato and AppMachine, both of which are using a template approach
to app developing. Depending on the quality of these services, we might see smaller
brands getting into the app space in the coming year.
For marketers, this means it will be more important than ever to stand out in the
increasingly crowded app stores.
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12. Thank you!
Christian Linnestad
Mobile Consultant, London
christian.linnestad@brandemotivity.com
@BrandEmotivity
London • Paris • Singapore • Shanghai
Monday, 4 March 13