Netting 3.2 billion viewers during the 2010 games, the World Cup is the most widely viewed sporting event in existence. While all eyes will soon be upon Brazil, that's not all they'll be focused on. Social media and TV use continue to converge, as more people are active on the second screen now than ever before. This is especially true for televised sporting events. According to a recent study, people watching sports are 30% more likely to use social media while tuning in than other socially connected TV viewers. What does this mean for World Cup advertisers? A huge opportunity to score with Facebook and Twitter. To help advertisers set up their social strategy, we've compiled a free guide that breaks down who's going to be tuning into the games this year, and how to best reach them.

1. WORLD
CUP
SOCIAL MEDIA ADVERTISING GUIDE

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And it’s sure to be the most social World Cup
ever. From the grandstands in Rio, to bar stools
at the local pub, football fans from around the
world will be tuning in.
THE 2014 FIFA WORLD CUP IS
ALMOST HERE…

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3.2 BILLION people tuned in to
the matches in 2010 (that’s 46.4
percent of the world).
Almost 1 billion of whom watched
some part of the final match:
By viewer comparison...
THE FIFA WORLD CUP IS THE
WORLD’S MOST WIDELY VIEWED
SPORTING EVENT.
The 2010 matches in South Africa were
broadcast to 204 countries
on 245 different channels.
The stadiums themselves drew
3,170,856 total spectators, an
average of 49,670 fans per match.
The Super Bowl
2010 World Cup
108 MILLION
3.2 BILLION
43 MILLION
31.7 MILLION
The Academy Awards
Sochi Olympics
Opening Ceremonies
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THE SOCIAL MEDIA
WORLD IS BUZZING…
Just look at the official FIFA World
Cup social channels:
FIFA WORLD CUP Facebook
page has 2.7m likes
2014 FIFA WORLD CUP BRAZIL
Facebook page has 10m likes
@FIFAWORLDCUP has 703k followers.
FIFATV
channel has 681k subscribers.
And the numbers are only increasing.
From January 24 - to March 24,
both Facebook and Twitter saw
considerable growth:
216% increase
33% increase
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CROWDS ARE ALREADY GETTING
A KICK OUT OF THE MATCHES
It all started with the
#Brazil2014 World Cup
Draw (#WCDraw), which
saw upwards of 1.7 million
tweets.
World Cup related
hashtags are being used
constantly.
#WORLDCUP
#FIFA
#WORLDCUP2014
#BRAZIL2014
#FIFAWORLDCUP
137k
103k
39k
17k
7.4k
In the past 30 days:

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Who is talking about the 2014 World Cup
on social media
How targeting can help you find World
Cup fans who are most likely to convert
How timing can be used to reach these
fans in real-time, at the moments when
they are most engaged
Get the free guide here.
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